Florida High Speed Rail Website Development Issues

Goals Create a website of interest to citizens and supporters of high speed rail Create a database of 10,000 addresses of supporters

Objectives: Website Content News developments Legislative Actions Information Links to other websites of interest Contributions to help support efforts to implement high speed rail Entertainment and topics of interest to the general public – Video clips – Forums – Polls – Bumper Sticker Ability to register addresses – User – Tell a friend

Objectives: Database 10,000 valid addresses of supporters Ability to deliver e-newsletters Ability to target certain groups Ability to create s to legislators in support of HSR

Objectives: Website Design Brochure – – News Portal – – Entertainment – Advocacy – – Political – –

Objectives: Website Design A website based on the News Portal approach provides the flexibility, and dynamic approach to accomplish the stated goals and objectives for the site.

Design Considerations News Portal Specialty features – News and articles Database Polls Multiple parts of interest Complex coding versus traditional sites News Portal Specialty features – News and articles Database Polls Multiple parts of interest Complex coding versus traditional sites Typical HTML – Microsoft Frontpage – Adobe Go-Live – Dreamweaver Typical HTML – Microsoft Frontpage – Adobe Go-Live – Dreamweaver

Implementation Options Commercial Developers – Standard Packages – Relatively high cost Convio – Custom Development – Cipher Integrations – Use standard approach PHP Post Nuke – Flexibility in implementation and design – Flexibility in maintenance – Custom database management

Domain Names: Short and easy to remember.com.net.org are the most recognized Securing all three makes the most sense Register via Network Solutions or similar provider BulletTrain is not available, but FloridaBulletTrain is …. –

Original Objectives Website Content News developments Legislative Actions Information Links Contributions Entertainment Ability to register addresses Website Content News developments Legislative Actions Information Links Contributions Entertainment Ability to register addresses Database 10,000 valid addresses of supporters Ability to deliver e-newsletters Ability to target certain groups Ability to create s to legislators in support of HSR Database 10,000 valid addresses of supporters Ability to deliver e-newsletters Ability to target certain groups Ability to create s to legislators in support of HSR

Site Promotion Internal Promotion – Sign up – Tell a friend Traditional – Print – Radio – Cable – TV Web Based – Banner ads Major state wide publications Specialty Sites

What is a banner ad? Tampa Tribune – Lakeland Ledger – Miami Herald – Tallahassee Democrat –

Budget Issues: Website Concept Development Content Development Graphic design Implementation Maintenance

Budget Issues: Site Promotion Traditional Web based

Budget Issues: Database Database design Database implementation Database maintenance Database mining

Budget Issues: E-newsletters Content Development Deployment