_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Research Resources Innis Library (Business) KTH-108 Ines Perkovic Business Librarian March 2012

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Your Challenge develop a marketing strategy to sell the experience of the Hamilton Bulldogs and increase arena attendance for 2013 conduct research into the Bulldog’s past, present, and future along with gathering the opinions of high school students to further understand what best attracts youth to the hockey games

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Session Outline Primary and secondary research How to access, find and search for these resources How to get more help!

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Primary Sources A document or record containing firsthand information or original data on a topic Examples ? Diaries Letters Photos Interviews (in person, phone, , etc.) Law, Statute or Act Surveys

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Secondary Sources Any work that is one step removed from the original source Usually describing, summarizing, analyzing, evaluating, derived from, or based on primary source materials Examples ? Annual reports Articles Books Textbooks Encyclopedias

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Secondary Sources at McMaster Books cannot be borrowed by high school students and other visitors, but items may be consulted and/or photocopied in the library. Use our Library Catalogue to find books

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Secondary Sources at McMaster Magazines, newspapers and reference materials (directories, etc.) are for in library use only Use our Library Catalogue to find these materials by title

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Secondary Sources at McMaster Online sources such as databases are only accessible to current McMaster users with a MAC ID. Given some of these access restrictions, you may want to supplement your research with Hamilton Public Library resources.

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Hamilton Public Library Access to library materials is available for free to anyone with an HPL card. Apply online user/register Use the HPL library catalogue to find books, DVDs and other materials held in all branches of the HPL system Hamilton Spectator CBCA (Canadian Business & Current Affairs) Canadian Periodical Index BusinessFile ASAP Academic OneFile Go to: ca/public-library/research Key Online HPL

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Secondary Sources Trade associations and government web sites for industry trends, statistics, census data, analysis & links Use an Internet Search engine to find these materials. For a list go to:

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Search Tip #1 Use quotes “” to find phrases Will retrieve materials with words in the exact order specified Examples: “spectator sport” “hamilton bulldogs” “arena attendance”

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Search Tip #2 Use Synonyms or Alternate Search Words for Key Concepts Marketing Advertising, Promotion, Selling, Retailing, etc. Attendance Participation, Involvement, Turnout, Audience, Crowd

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Search Tip #3 Use a wildcard symbol to retrieve plurals and alternate endings an asterisk * is the most common wildcard symbol market* will retrievemarket markets marketing marketer wildcards expand your search, useful when you have too few results

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Search Tip #4 Combine search words using AND and OR AND = all of these words narrows search, useful when you have too many results e.g., marketing and hockey OR = any of these words broadens search, useful when you have too few results e.g., marketing or promotion or selling

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Putting all the Search Tips Together (hockey or sport* or recreation or culture or leisure) and (market* or promot* or sell*) and ( attendance or participation or involvement or turnout or audience) NOTE: Use parentheses () when using AND and OR in a single search statement

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Need Help? Get in touch with the Innis Library Located in Kenneth Taylor Hall (KTH), Room Phone: ext Hours: –Monday to Thursday: 8:30am-11:00pm –Friday: 8:30am–6pm –Saturday: CLOSED –Sunday: 1:00pm-8:00pm

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 See you in the Library!