1 This resource contains example(s) of critical analysis in Business-related disciplines. Follow the steps below to customise the slides for your course: 1.Choose an appropriate example extract from a student assignment (graded A) 2.Copy the extract into the example slides (slide 4) 3.Highlight words and phrases that illustrate effective use of critical analysis 4.Provide the full version of the assignment  students identify further examples (slide 6) 5.Encourage the students to bring in their own writing (slide 5) 6.Delete guidance slide 2 in this resource before using in your sessions Guidance on customising this resource How to demonstrate critical analysis in assignments PAD team for further guidance In this resource: Critical analysis implies breaking down the topic in a logical way and careful in-depth examination of its components and the relationship between these, using evidence.

Write to attract a higher grade: How to demonstrate critical analysis in assignments 2

Discussion: How do we demonstrate critical analysis in academic writing? How to demonstrate critical analysis in academic writing 3 o What do we mean by critical analysis? o Why would your lecturers want to see this in your work? o Think of various instances/ parts of assignments - where would it be most suitable to demonstrate critical analysis? o How might you be able show evidence of critical analysis in your assignments?

Example: How does the author demonstrate critical analysis in this report? 4 The impact of web analytics on e-business “…Although there are processes to aid privacy such as di-identification, where data is made anonymous (Minelli, 2013; Rongxing, 2014), these privacy measures are not without their flaws. For example, when AOL released an anonymous data set from 20,000 search queries across 657,000 users by using analytic tools, the users could be re-identified (Bottles, 2014). As more and more data is collected about individuals, making the data anonymous becomes more difficult (Tene, 2013) and it would seem that current privacy measures are not sustainable against big data (Ronxing, 2014; McNeely, 2014). Furthermore, it is argued that making the data anonymous removes the contextual information – data, which can be valuable to the person analysing it (Minelli, 2013)...” How to demonstrate critical analysis in academic writing

Task 1: Can you identify other examples of critical analysis in the provided text? Justify your answer. 5 Task 2: Identify evidence of critical analysis in both your own and your peers’ writing. Is it sufficient? Can you go more in- depth? How to demonstrate critical analysis in academic writing