Social Media: Using Twitter

What is Twitter anyway? Twitter is an information network made up of 140- character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about. Twitter helps build a community, improve customers service, build brand awareness and build TRUST. Fastest growing segment of the Social Media toolkit

Twitter is… Fast growing site with over 500 million accounts 140 million tweets per day Can “follow” tweets of selected people/organizations 45% of business saw Twitter as important to their business – 83% expect to increase use in the next 6 months. Second most popular Social Media Site

Hadfield has become the most celebrated astronaut alive, one destined for a spot alongside his hero, Neil Armstrong, whose 1969 moon landing inspired his own career. An astronaut for the Internet age, Hadfield has harnessed social media to open up space in an entirely new way. Twitter: The Ability to inspire

What Makes Twitter Useful? Main Success factors Influence Brevity Accessibility (Mobile) Interaction Versatility

What’s a Tweet?: Must be <140 character Can have an attachment Can have address Can have a #hashtag

Choose a Good Twitter Username All Twitter address usernames start Names cannot contain spaces Try something simple to make you easy to find Keep it short You will attach your real name to your

Signing on for the first time Twitter.com

Concept: Following Twitter is as much a listening media as it is a broadcast media. Twitter feeds are like Headlines in a newspaper Twitter enables you to “Follow” the tweets of people, news and companies that are of interest to you in your feed. Use SEARCH to look for people & things that interest you. Select the ones you like and click FOLLOW. Now their tweets will show in your feed.

Composing a tweet Think about what you need to say succinctly Normally any tweet you send can be seen by anyone If you want to send it to someone specific, use their address in the tweet. Where you place in the makes a difference to who can see it: If start a tweet with then only the person following you and the person you are replying to will see the tweet. If you place within the tweet anyone can see this tweet. It will show up in their stream of tweets and they will get an alert to that fact.

Keeping it to 140 Characters When you compose a tweet it cannot exceed 140 characters Say more with less Abbreviations are accepted Use URL shorteners

#Hastags Put this in your tweet Allows you to connect everyone on Twitter using a certain keyword, putting a “#” in front of it. You can simply click on the hashtag (#hashtag) in your Twitter stream and see all the people mentioning the same keyword Can have some fun with this

Retweeting I told two friends who told two friends…. A retweet is a re-posting of someone else's Tweet. Twitter's retweet feature helps you and others quickly share that Tweet with all of your followers. Sometimes people type RT at the beginning of a Tweet to indicate that they are re-posting someone else's content.

Playing Favorites Favorites, represented by a small star icon next to a Tweet, are most commonly used when users like a Tweet. Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.

Lists A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list.

Twitter etiquette Would you put this on a Billboard????? What would this on Social Media????

Twitter etiquette Ask yourself: Who do I represent? make conversations flow easily Be polite include the username of others if you retweet a tweet reply in a timely manner.

Mobile Fastest growing segment Instant delivery of news Download the app Log on Notifications Aliases

QUESTIONS? THANK YOU! Paul Tilley College of the North Atlantic Clarenville Campus Web: Check out some of the SM sites I manage…