Fuzzy Recommendations Trust In The Black Magic. Site Search Can Drive Recommendations.

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Presentation transcript:

Fuzzy Recommendations Trust In The Black Magic

Site Search Can Drive Recommendations

NON-PRODUCT CONTENT EXTEND TO

Links back to Product Categories

climbing

samsung

Today Content Required 1.Relevant, Current Keywords 2.Additional Business Metrics 3.Merchandising Decisions 4.Non-Product Content (CMS)

SITE SEARCH TIPS FOR THE FUTURE

TOUCHPOINTS INCREASE MORE

Power Top Level Navigation

Build SEO Pages tailgating recipes

Build SEO Pages

PERSONALIZATION SUPPORT

Values Can Affect Site Search

Power Campaigns

Support Customer Service Representatives

Future Content Required 1.Main Taxonomy 2.SEO / Romance Copy 3.Rich Media 4.Demographic Information

THOUGHT ONE LAST

CONTENT IS KING

GO BEYOND THE MOAT

Manufacturer Benefits Content Manager Benefits Monitor Your Brand / Monitor Resellers Automate Gathering Process Streamline Research Process

Content Possibilities 1. Manufacturer Websites or Media Farms 2. Product Intelligence (Accessible APIs, External Feeds) 3. Externally Generated Content (Blogs, Social Content, Videos)

Confidential - Copyright Thanx Media

Marcel Muñoz CTO, Thanx Media THANK YOU Commerce Search