 How Do Generational Differences Play into Management?  Multigenerational Retail: Walgreens Co.  Recruitment Strategy  10 Keys for Team Leaders to Manage By  Kunthida Jariyavithayakul  Pichamon Adulavidhaya  Kosit Wibullaksanakul  Thadchawadee Wejrungsikul Managing People

How Do Generational Differences Play into Management?

Generational Characteristics GenerationsTraits Factors Contributing to Job Satisfaction Veterans ( )  prefer a consistent workplace.  a traditional work ethic and loyalty to their employers.  follow directions well.  Security and clear expectations.  formal communication style.  keep personal and business lives separate.  rules-oriented.  money and feeling needed.  want to contribute, lead, and exercise control.

Generational Characteristics GenerationsTraits Factors Contributing to Job Satisfaction Baby Boomers ( )  known to manipulate rules to meet goals.  service-oriented.  sensitive to feedback.  optimistic, driven, more free spending, and care what others think.  like time to discuss idea.  financial rewards, peer recognition, and prestige.  want the job to enhance their egos.

Generational Characteristics GenerationsTraits Factors Contributing to Job Satisfaction Gen-Xers ( )  work well with others, but are just as happy working alone.  informal, self-reliant, pragmatic, and technologically competent.  a better balance between work and home.  more casual communication style.  more skeptical.  time off; mentoring; skills training; bonuses; meeting goals.  want to be recognized from the boss.

Generational Characteristics GenerationsTraits Factors Contributing to Job Satisfaction Gen Y-ers ( )  interested and comfortable with new technology.  less experienced at handling difficult people.  require more supervision.  Diversity is a big concern.  resilient and tend to work longer hours to meet goals.  time off; mentoring; meeting goals; and reading and learning.  want to build their skills for the next job.

Walgreens Co.

Senior employees Walgreens views they… - Bring tremendous work and life experience - Be mentors and coaches - Reliable - Customer-focused - Loyal What they look for… Convenient locations (near the community in which they live) To attract their interest, Walgreens involves… - American Association of Retired Persons’ (AARP) Featured Employer Program

Generation Y employees Walgreens views they… - Add great insight to the company - Keep the company up to date - Eager to learn new skills What they look for… Experience, Good-humored leadership, Feedback, Appreciation and Opportunity to learn To attract their interest, Walgreens involves… - Students In Free Enterprise (SIFE) - Distributive Education Clubs of America (DECA) Walgreens Co.

Recruitment Strategy

 Traditional recruiting methods Run newspaper ads Employee agencies Schools and colleges   Customers as employees Hiring their customers REI The Container Store

Customers as employees Advantages: Hiring their customers  Convenient  Cost-effective  High quality candidates Enthusiastic Knowledge about products and services  Requiring less training  Affinity for the corporate culture and values Caveat: Best for positions that don’t require specialized skills or experience.

Marketing Tactics for Recruiting  Bag-stuffers Inserting a recruitment brochure into customers’ bags with their purchases  The company web site Employers with a retail presence on the Internet can use the company web site to encourage customers to apply  Any corporate events

10 Keys for Team Leader to Manage

10 Keys for Team Leaders to Manage  Purpose  Roles  Culture  Conversation  Feedback

10 Keys for Team Leaders to Manage  Pace  Entry and Re-Entry  Weaving  Participation  Flow

Bibliography  Arnold, J. T. (2007). Customers As Employees. HRMagazine, 52(4). Retrieved May 3, 2007, from Business Source Premier database.  Field, K. (2006). Multigenerational Retail. Chain Store Age, 82(1). Retrieved May 3, 2007, from Business Source Premier database.  people-side-of-the-business/how-do-generational-differences- play-into-management.php people-side-of-the-business/how-do-generational-differences- play-into-management.php  

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