Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 1 Visuals and Presentations

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 2 Learning Objectives Discuss the characteristics of meaningful and ethical visuals for written reports and spoken presentations. Explain techniques to adapt visuals and spoken presentations to international audiences. Identify the purpose of each part of a spoken presentation and the techniques used to maintain audience interest. Discuss four modes of presentation delivery.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 3 Learning Objectives (continued) Identify helpful techniques to prepare and deliver a spoken presentation. Analyze visuals and spoken presentations to verify that they reflect the six Cs of effective messages. Apply the CBO approach and the six Cs of effective messages to prepare both visuals and spoken presentations.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 4 Section 1: Visuals Benefits of Visuals Reinforce the written or spoken word Help organize presentation material Arouse and maintain interest Enable the audience to learn and retain more Aid listening Emphasize and dramatize important points Help deliver intended message to diverse audiences

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 5 Principles of Projected Visuals Project simple, subject-related content. Provide adequate spacing. Group similar information. Maintain a consistent format. Ensure logical visual flow.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 6 Computer-Generated Slides Project simple, clear content in parallel construction. Optimize readability using the 7 x 7 or 8 x 8 guide. Landscape orientation 24- to 35-point font size for titles 18- to 24-point font size for bullets Select an appropriate, harmonious color scheme. Use special effects sparingly.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 7 Transparencies and Other Documents for Projection Prepare documents in portrait orientation. Project dark print on a light background. Verify clear projection of photographic images. Ensure clear visibility for all viewers.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 8 Effective Tables and Charts Keep tables and charts simple. Eliminate chartjunk. Present information ethically. Write concise, meaningful titles and labels. Include source information. Introduce visuals before displaying. Number consecutively.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 9 Tables Arrange data in logical categories. Specify understandable units. Label each category clearly. Round off numbers. Maintain adequate spacing. Avoid formats that distort the data.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 10 Bar Charts Begin the vertical axis at zero. Label axes clearly. Arrange bars in a logical order with consistent spacing. Distinguish bars by color, shading, or pattern. Provide a clear legend.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 11 Line Charts Begin the vertical axis at zero. Label each axis clearly; use consistent increments. Distinguish lines with color, patterns, or symbols. Provide a legend for clarity. Use a maximum of three lines.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 12 Pie Charts Place the largest slice at 12 o’clock. Display four to eight categories. Distinguish the slices with color or pattern. Label each segment or include a legend. Ensure that the values add up to 100%. Pull out a section to add emphasis.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 13 Visuals for International Audiences Research to ensure your visuals reflect the culture of your audience. Prepare visuals that are informative, not offensive. Confirm appropriate word choice, images, symbols, colors, and gestures.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 14 Plan the Presentation Section 2: Spoken Presentations Understand your objective: to inform or persuade. Visualize the audience and adapt the material to meet their needs. Gather supporting information to demonstrate your knowledge of the subject and the audience and to help the audience to make informed decisions. Organize the information according to the good/neutral news or the bad news strategy; apply the persuasive strategy AIDA if appropriate.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 15 Compose the Presentation Engage the audience in the introduction. Provide the details in the body. Compose for a listener, not a reader. Break information into easy-to-remember chunks. Use a conversational tone. Encourage audience participation. Leave the audience with a positive, lasting impression.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 16 Modes of Delivery Impromptu delivery is spontaneous with minimal preparation. Extemporaneous delivery sounds spontaneous but involves considerable preparation and practice. Manuscript delivery is read verbatim from text. Memorized delivery is word-for-word recitation. Combination delivery uses two or more methods.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 10 – Slide 17 Create a Positive Listening Experience Prior to the presentation: Rehearse and time the presentation. Check the room and practice operating equipment. During the presentation: Project a professional image. Keep notes from view. Speak in a non-monotonous tone and eliminate fillers. Engage the audience.