NutrimMe Mike McNaull –Project Manager James Witham Will Marfori Nan Lawson Sue Hetland CS410 - Spring 2001

Societal Problem 58 million Americans are overweight $33 billion/year on weight-control Only 2% of dieters successful Need personalized programs Need motivation Need diets to be easier to follow

NutrimMe is the solution (Scope) A hand-held computer Personalized weight-loss software Motivational feedback Flexible Web support: diet and exercise Updateable

Some limitations Not a panacea Not a substitute for medical care Can’t force individuals to change their lifestyles

Survey Results 71% -- difficult to maintain a healthy diet 73% -- organized diets are easier to follow 69% -- would use a Palm device 90% -- comfortable with using current technology

Customer Objectives To make keeping track of diets easier To motivate people to stay on their program –personalized program –feedback –support To make healthy choices easy and fun

Objectives: Profit and Competitive To control 10% of market within 5 years To make NutrimMe customers’ 1st choice in diet aids To reach break-even point within 12 months (about 30,000 units sold) Retail $160 - $175; profit about $75 per unit

Technical Objectives To integrate current technologies with our custom diet software –Web technologies –PDAs - Handspring Visor –Palm OS –Existing databases –Profiling

Handspring Visor Hardware/OS Specs 2 MB RAM Palm OS, version 3.1 Cradle device for easy link with PC Plug-and-play expandability Size 4.8” x 3.0” x 0.7” Backlight Stylus

Software Functional Components

Software Development

Organizational Chart

Task Chart

Schedule Completion May 2002

Milestones Databases obtained GUI complete Report Software Web Page Interfaces Hardware Documentation Testing/ Prototype Quality Assurance program in place

Deliverables Preliminary Concept Plan Presentations: feasibility, milestone, final Functioning databases Organizational and development plans Web site complete Test results Production of units

Resources 40% from ODU departments 60% from grants and investors –National Institute of Health –American Cancer Society –Health Resources and Services –Investors from managed care organizations –Others

ODU Resources Finance Department Legal Department Health Services Marketing Computer Science Engineering Office staff, space, supplies, equipment

ODU: CS Classes CS250 - Calorie tracking software CS300U- Research societal impact CS450 - Database development

Evaluation Methods & Procedures V&V done by ODU CS & EE Dept –Software - CS –Hardware - EE Marketing done by ODU Marketing Dept –Marketing strategy –Industrial partners-hospitals, doctors, clinics

Development Personnel Development Personnel Cost = $457,960 –Mike,James,Nan,Will,Sue $168,840 –1 technical writer $12,000 –6 programmers $136,080 –4 testers & 1 test manager (PT) $42,440 –3 electrical engineers (PT)..... $46,500 –2 system administrators (PT).... $8,000 –1 network engineer $45,000

Development Budget Development Personnel $457,960 PDAs $75) 20,000 SQL Server 5,000 Total Development $482,960 (approximately $483,000)

Annual Support Staff 1 DB administrator …………………. $55,000 3 data entry persons ………………... $60,000 1 physical therapist ………………… $50, computer technicians …………… $300,000 1 network engineer ………………… $45,000 1 physician 20hrs/wk ………………. $100,000 1 registered dietician ……………….. $40,000 1 lawyer 2 …………… $312,000 Cost/year…………$962,000

Potential Problems Natural disasters? Technical failures? Loss of subcontractors? Database unavailable? Tight deadlines? Legal/Medical? Competition?

Conclusion Doable Marketable Profitable

Say YES to a healthier lifestyle with NutrimMe!