ＮＴＴ ＤＡＴＡ ＮＴＴ ＤＡＴＡ SMIS CO. LTD. SMIS Worldwide Research Network and Asia Research Alliance （ World Largest Research Network ） 【 High Quality Overseas Research Projects Are Now Available to You 】 International International Research InstituteS (iris) and Research-Asia Research & Solution Since 1969

INTRODUCTION Research Asia covers 11 countries/regions Japan, China, India, Korea, Taiwan, Vietnam, Indonesia Philippines, Singapore, Malaysia, and Thailand  Both off-line research and on-line research  More than 10 million on-line panelists  High quality research available at local market price  Questionnaire wording check, fieldwork control and relevant analysis by local market research expert  Spontaneous 24-hour service delivery by multi-country operating stations

OUTLINE ① Capability of implementing various research methods covering web survey to desk study/ethnographic study ② Questionnaire wording check, fieldwork control and relevant analysis by local market research expert who are familiar with country specific marketing conditions and characteristics ③ Stricter than ＥＳＯＭＡＲ quality standard fieldwork control ④ Taking advantage of reasonable local research price (not global pricing) ⑤ Spontaneous 24-hour service delivery by multi-country operation including Japan, India and other countries. ⑥ Quick development of total 11 country research proposals and questionnaires in the required country languages in response to any language research request, e.g. English to other language research proposals and questionnaires ⑦ Application of the newest research technique available both domestically and globally ⑧ Lead by reputable research institute, SMIS Co. Ltd. (NTT Data Group) developed in １９６９

Off-line Research ・ Available of both consumer and B to B research in 11 Asian countries ・ Desk study as well as ethnographic study Quantitative Qualitative Ethnography □Door-to-door □Group Interview □Diary/Essay □CLT (CAPI) □In-depth Interview □Video Recording □Telephone(CATI) □Mini Groups □Protocol □Mail □Home Visit （In-home Observation ） ・ Questionnaire wording check, fieldwork control and relevant analysis by local market research experts who are familiar with country specific marketing conditions and characteristics ・ Stricter than ＥＳＯＭＡＲ quality standard fieldwork control ・ Unlike the different pricing between domestic client and global client employed by some suppliers, Research Asia always bases upon the consistent pricing with the local client 、

EXAPLE : Quality Standard on Face to Face Interview Research Quality Standard ： Setting stricter inspection than ＥＳＯＭＡＲ quality standard(15%) Inspection at fieldwork stage: At fieldwork stage, the first two completed questionnaires of each interviewer are checked and the feedback are shared with all the interviewers to prevent potential errors in the subsequent interviews Conduct inspection evaluation meeting for quality improvement and all the results including confirmation points are recorded Inspection at post fieldwork Upon the completion, all the completed questionnaires are checked at SMIS and corrective action by telephone re-contact is executed in case of any errors found in the questionnaires Conduct inspection evaluation meeting for quality improvement and all the results including confirmation points are recorded Conduct follow-up check by telephone re-contact for the 15% of total respondents to make sure the interviews were properly implemented. The specific points for confirmation in the follow-up telephone re-contact are: - Whether or not the interview was actually conducted - Whether or not interview was conducted in polite manner - Whether or not the respondent was eligible - The date and timing of the interview conducted - Whether or not the interview was conducted in the manner as specified by SMIS Research Quality Standard (words, attitude, appearance and the flow of questions by interviewer)

On-line Research  More than 10 million accessible panelists  Building Ｒｅｓｅａｒｃｈ - Ａｓｉａ unique on-line research panel in 11 countries in ASIA （ comcomstation.com)  Sufficient coverage of panelists both in consumer segment as well as B to B including IT decision makers  Availability of quantitative and web focus groups/web diary study, etc  Questionnaire wording check by quality local market research expert  Strict s-moni research quality standard guideline is applied to panel management and quality control on the results  Spontaneous 24-hour service delivery by multi-country operations including Japan, India and other countries  Unlike the different pricing between domestic client and global client employed by some suppliers on On-line research, Research Asia always bases upon the consistent pricing with the local client

SMIS CO., LTD. Sunshine 60 Bldg.51f,3-1-1 Higashi-Ikebukuro,Toshima-ku, Tokyo Japan Tel: Fax: URL: URL: ＮＴＴ ＤＡＴＡ ＮＴＴ ＤＡＴＡ