Management 3806 Lindsay Bolton Neal Thunder Chief Jessica Huang Ika Rashid Caroline Suo
August 15, 2005 Hot Topic2 Agenda Executive Summary Description of Management Team Objectives Market Approach Marketing Strategy –Edmonton –West Edmonton Mall The Store The Layout Finance Human Resources
August 15, 2005 Hot Topic3 Executive Summary Mall-based chain –specializes in apparel, accessories, gifts, and music New line of clothing and attitude Clothing and apparel from the movie and music industries West Edmonton Mall, –Largest mall in Canada. Target market: teenagers and young adults between the ages of –½ million in Edmonton area
August 15, 2005 Hot Topic4 Description of Management Team Consultation team: - Lindsay Bolton (Manager) –Neal Thunder Chief – Nor Atikah Abdul Rashid – Caroline Suo –Jessica Huang Graduates from the University of Lethbridge Wide array of management and small business experience Expertise from a wide array of management disciplines –HR, Marketing, Financial management & Accounting
August 15, 2005 Hot Topic5 Objectives Positive cash flow Increase market share To meet customers’ demand
August 15, 2005 Hot Topic6 Market Approach Target market Competition
August 15, 2005 Hot Topic7 Marketing Strategy Product Distribution Pricing Promotion
August 15, 2005 Hot Topic8 Edmonton Lowest business cost Growing population Strongest economic growth rate Want more clothing stores
August 15, 2005 Hot Topic9 West Edmonton Mall Have nothing like Hot Topic 66 unisex clothing store Entertainment and attraction 20,000 parking space
August 15, 2005 Hot Topic10 The store Atmosphere Hot Topic Fees Rent & Utilities
August 15, 2005 Hot Topic11 Store Layout Fitting Counters RacksRacks RacksRacks RacksRacks RacksRacks Rooms DisplayEntrance Back Office & Storage Room Waterfall
August 15, 2005 Hot Topic12 Feasibility Analysis Market Potential for Edmonton = $ 15,558, Market Share= 1.5% Therefore, the revenue figure was $ 15,558,619.44* 1.5%= $233,379.29
August 15, 2005 Hot Topic13 Financing Pro Forma Statements –Cash Flow –Income Statement –Start Up Costs
August 15, 2005 Hot Topic14 Recruitment 4 sales people objective Product training Operation training
August 15, 2005 Hot Topic15 Policies Hiring requirement Employee remuneration Paid every two weeks based on the number of hours worked Employees’ hours are recorded in a payroll register Hourly wage No commissions Other policies
August 15, 2005 Hot Topic16 Legal Requirements Business Licence Business Tax West Edmonton Mall
August 15, 2005 Hot Topic17 Conclusion Question Period