OAT-242 Desktop Publishing Final Project: aaa Administrative Services Presented by April Abel OAT-242 Desktop Publishing Final Project: aaa Administrative Services Presented by April Abel

The invitation uses a heavy stock, raised panel card. Deep green font color echoes Delaware Tech logo.

aaa Administrative Services A hypothetical business that would serve small business owners and individuals, offering: –Administrative services on demand without long-term contract –Document processing, research, desktop publishing and marketing services

Flier: Crisp, concise design, with services listed prominently. Used high gloss paper for maximum color impact. Flier: Crisp, concise design, with services listed prominently. Used high gloss paper for maximum color impact.

Business Card: First impressions are important. Elegance and simplicity were the goals here. Used 2-color design for economy. Business Card: First impressions are important. Elegance and simplicity were the goals here. Used 2-color design for economy.

The postcard was challenging because of size limitations. Clock/cash image carried through. The postcard was challenging because of size limitations. Clock/cash image carried through.

Calendar Assignment: create two calendar pages that incorporate logo and other pertinent information. I chose simple graphics to remind of holidays and used text only sparingly, to preserve writing space on the calendar. Clock/cash photo is repeated here as well.

Letterhead: Vertical logo adds interest and style, arrow is contemporary and clean; suggests movement. Attention to margins in design allows for typical block format letter.

Envelope: Without the letterhead’s margin limits, the logo can stand slightly apart from the address line. Envelope: Without the letterhead’s margin limits, the logo can stand slightly apart from the address line.

Brochure: Simple, clean lines and echoes of the logo. Use of two-color keeps costs down.

Brochure, page two

Brochure: Thank you for your time! What questions do you have? OAT-242 Desktop Publishing Final Project, Delaware Tech © April Abel 2006

A word from the designer:  To create this presentation, I saved each of my Adobe InDesign documents as JPEG files by selecting “File”, “Export” and then saving the document as a JPEG in the folder I had created for that document’s original on my flash drive.  I then used Microsoft Picture Manager to open the JPEG file and selected “Send To” Microsoft Office.  When the dialog box for Microsoft Office opened, I selected to send the files to a PowerPoint presentation I had created and opened. Each JPEG had to be inserted on a new slide that was added to the presentation as each time I inserted a new JPEG.  Comments about design elements and paper selections were added using text boxes formatted with a pale yellow on the black slide background. I used a blank slide layout with a black background to make the InDesign documents stand out. A word from the designer:  To create this presentation, I saved each of my Adobe InDesign documents as JPEG files by selecting “File”, “Export” and then saving the document as a JPEG in the folder I had created for that document’s original on my flash drive.  I then used Microsoft Picture Manager to open the JPEG file and selected “Send To” Microsoft Office.  When the dialog box for Microsoft Office opened, I selected to send the files to a PowerPoint presentation I had created and opened. Each JPEG had to be inserted on a new slide that was added to the presentation as each time I inserted a new JPEG.  Comments about design elements and paper selections were added using text boxes formatted with a pale yellow on the black slide background. I used a blank slide layout with a black background to make the InDesign documents stand out.