New Paths, New Roles Challenges before the Public Service Broadcaster Today 1

Global economic - political changes and technological advances offer new opportunities – and challenges 2

New Technologies Privatisation Competition Financial Pressures 3

Public Service Broadcasting Today State-owned and operated model Competition with commercial networks in chasing advertising/sponsorships Quality of programming is an issue 4

Challenges before PSB Fulfil public interest obligations AND Be independent AND Have financial autonomy 5

How can the PSB do this? Redefine role - don’t try to compete Upgrade quality of services and programming Diversify funding sources Set up autonomous structures 6

Funding Options Receiver licence fee Taxes and government grants Commercial revenues Can we balance all these? 8

Administrative Structure Autonomous - not controlled by government - responsible to both parliament and audience Separate bodies for - Licencing of public/pvt broadcasters - Management of PSB - Dispute / complaint redressal 9

Structure of the PSB Network Example All India Radio 4 tier structure - National - Provincial - District - Local : group of villages 9

Possible Initiatives Create new breed of broadcasters at national and local levels Create pool of regional resources - professional broadcasters - programmes - training 11

Creative responses needed 12 From governments From broadcasters From regional and international institutions Thank you