What do parents want to know? Janet Sylvester, Managing Director, Scotinform

Introduction Mapping exercise was conducted by CHILDREN 1 st in 2013 identified that there was lack of information for parents of teenage children Parent and Carers of Young People Information Group was set up to respond to the findings and provide guidance on the development of information for parents/carers Scotinform was commissioned to undertake consultations with parents/carers of year olds Consultations conducted through four focus groups: o Dalkeith/Glasgow locations o 7-8 participants in each o Included single parents, fathers and parents from ethnic minority groups

Information Needs Participants recognised the need for information relating to teenage children – period of significant change during adolescence, including move to secondary school Topics that parents had sought information on included: Internet usage Drugs Homework Exams Bullying Careers advice Triggers for seeking information could be external (e.g. media coverage) or the young person asking for information

Information Needs "The things my kids come and ask us is what things they do at a certain age, when they get discounts, when they don't? When they can get on and off a bus at different ages, when they can go to the cinema, when they can be left at home alone?” Edinburgh parent of year old "The things my kids come and ask us is what things they do at a certain age, when they get discounts, when they don't? When they can get on and off a bus at different ages, when they can go to the cinema, when they can be left at home alone?” Edinburgh parent of year old “Didn’t have any issues with kids at Primary 7, it is just when they are starting 1 st year, starting to grow up and the hormones kick in.“ Glasgow parent of year old “Didn’t have any issues with kids at Primary 7, it is just when they are starting 1 st year, starting to grow up and the hormones kick in.“ Glasgow parent of year old

Sources of Information Main sources were:  Internet  Schools – including school websites  Family/friends Some reference to printed material, picked up in schools, libraries, doctor’s surgeries

Sources of Information " "If I saw a leaflet at school I would certainly pick it up. One of the downsides of the Internet is that you can put something into a search engine and get mincemeat." Edinburgh parent of year old " "If I saw a leaflet at school I would certainly pick it up. One of the downsides of the Internet is that you can put something into a search engine and get mincemeat." Edinburgh parent of year old “All the schools now, you can go onto their web page and there is masses of information.“ Glasgow parent of year old “All the schools now, you can go onto their web page and there is masses of information.“ Glasgow parent of year old

Interest in Topics Highest levels of interest in information on drugs and internet usage both are areas where parents/carers feel they are out of touch Also interest in other topics such as exams, bullying, employment, healthy eating and health (particularly mental health) but anticipated that schools will provide information on these topics Expectation some topics required a personal/tailored approach, and therefore not necessarily relevant to generic information provision - e.g. behaviour/discipline, communication, family relationships, friendships

Views on Current Material (1) A range of material was shown to participants – sourced from Family Lives, NHS Health Scotland, NSPCC, Parentline, Parenting across Scotland, Talk2 Most effective format was small (approx A6) booklets – perceived as easy to browse and put in pocket/bag A5 leaflets potentially useful to browse, but less likely to pick up and take home Key to participants picking up print material were: an eye catching front cover (photo or illustration) content that was easy to browse signposting to online sources for more information

Views on Current Material (1)

Views on Current Material (2) Potential to share print material with teenage children was a major plus – design had to be appropriate for both Websites seen as offering far greater depth than print – and potentially more up to date Web-based material is also browsed/scanned for relevant information good example of presentation of information in NHS Health Scotland drugs information

Views on Current Material - Example

Views on Current Material “"If it's a subject that catches your attention, if you're having issues with gangs or whatever then you would read it whatever it looked like." Glasgow parent of year old " "The smaller ones are more to the point [than A5]. I would read them." Edinburgh parent of year old " "The smaller ones are more to the point [than A5]. I would read them." Edinburgh parent of year old “I like this one because it has no big words, it is simple. It starts by acknowledging the parent." Glasgow parent of year old

Developing Information Main areas of interest relate areas that parents/carers feel out of touch – information must be up to date Print material should be easily browsed and act as signpost to online resources Sources include schools and the internet – other sources are libraries, surgeries, community centres Design and content should ideally be suitable for parents to pass on to teenage children