It’s Time to Fund Your Cause! Rick Reese YTB Director

Table of Contents Internet Fundraising o Shop & Book Travel Online SMS Text Mobile Marketing o Mobile Philanthropy

Environmental Educational Social Religious Medical

Internet Fundraising YTB Travel & E-commerce Business Website

Supporters visit organization’s Travel & Retail site to make online purchases Organization’s booking engine provides competitive online rates Organization receives funds paid by third party vendors Develop Marketing Campaign Internet Fundraising E-Commerce Model

 Clothes & Shoes  Groceries  Holiday Shopping  Eating Out  Entertainment  Children Toys & Gifts  Hobbies & Passions  House Supplies  Cell Phones  Car, Motorcycle Parts Supplies  Home Projects  Music/Media Downloads  Pharmacy  Satellite TV  Personal Care  Pets Supplies  School Books & Supplies  Vacation & Travel  Movie & Event Tickets  Specialty Stores Shop, Save, Share, & Earn! Getting Paid to Do What We Already Do

Organization’s Travel Site Your Name Here Provides access to the travel industry Your Organization earns 60% of the commission for travel booked on your site. ZamZuu Go Shopping!

Welcome to The Future of Online Distribution of Goods & Services Shop Over 800 Stores Online! A “One Stop Shop” On The Internet Click to go Back Book Travel!

Your organization earns commissions when members and supporters shop or book travel online 50 Shoppers generate $10 commission a month Raise $500 per month 100 Shoppers generate $10 commission a month Raise $1,000 per month 1000 Shoppers generate $10 commission a month Raise $10,000 per month Passive Internet Fundraiser

YTB Travel & E-commerce Program Purchase Personalized Travel & E-commerce Website $200 to join, $50 a month (Hosting Fee beginning in your 2 nd month) Access to billions of dollars worth of inventory o The same hotels o The same planes o The same cruise lines o The same stores (over 800 retailers) All available 24 hours a day, 365 days a year Receive 60% of the commission paid to YTB Turn Fun into Fortune!

YTB Program Benefits Generate funds from existing network of members & supporters. Get paid for performance and productivity …no glass ceiling on earnings. Low participation rate still produces significant revenue. Trackable commissions for online shopping and travel bookings. Online purchases and changes are handled directly with the vendors. Non-contractual. No Long-term Commitment.

Next Step – Get Started Today Step 1: Set Up Organization o Activate Travel & E-commerce Program Step 2: Marketing & Campaign Awarness o Get the Word Out to Members & Supporters It is time to fund your CAUSE!

Website Activation Key Milestones 1.Site Activation Meeting - Typically check box for “Travel Program” Only - Use Organization’s FEIN -Organization’s Name: PRIMARY/SECONDARY - Point of Contact 2.Webmaster Meeting to Add “LINKS” to Org’s Website 3.Website Walkthru for Key People - Person who does buying, track funds, campaign manager, PTA, etc. 4. Marketing Meeting to Brainstorm, “How to Get the Word Out”

Marketing Campaign

Mobile Marketing Fundraising

Why Mobile 98% Reach Rate Response Rates: Average 17-30% when done properly Consumer Demand for mobile solutions is dictating the need for fast, to-the-point communications Frequency: low cost of mobile will enable nonprofit to promote both lower dollar and higher dollar contributions more frequently Cost: unit cost to reach between Longevity of accurate information: Cell phone numbers rarely change Participation: Engaging current clients with a purpose that is relevant to them NOW, will enable you to engage them LATER No spamming issues Social Media: Z Mobile text messages can be posted to Facebook and/or Twitter accounts quickly and easily

Mobile Fundraising Campaign Growing number of people using their cellphones Reaching target audience and producing 17-30% response rates Databases are automatically captured and require no manual input Send future campaign requests & drip messages Donors text in Welcome to “We Help” Click to Donate $5 Text immediately sent to Donor’s Cell TEXT Give to Advertising / Sign Example

Micro Philanthropy Smaller, more direct interaction between "helpers" and "doers." Summed up as "Getting small in a big way." The key to a successful approach to Micro Philanthropy is the ability to deal with a large number of small interactions efficiently. Fundraising Approach Internet (“Donate” Buttons, etc) 64% s 62% Social Media (FB, Twitter, etc)42% Mobile Marketing (SMS Text, etc) 6% YTB’s Z Mobile Marketing Solution represents a tremendous, low cost fundraising opportunity for nonprofit organizations Source: nonprofit research collaborative.org

Campaign Success Factors Internet Fundraising & Mobile Philanthropy Buy in from the top Staff awareness & training Marketing campaign Proper signage – Call to Action Media integration – add to existing media investments and vehicles Proper incentive Proper Timing

The Wrap It’s Time To Fund Your Vision! o Contact Information: Rick Reese, YTB Director

Cash Back & 60% Commission Examples Foot Locker Example Product Purchased: $121 Cash Back 5 %: $6 ZamZuu commission 5%: $6 60 *Override 60 %: $3.6 Computer Sale Example Product Purchased: $2000 Cash Back 5%: $100 ZamZuu commission 5%: $100 *Override 60 %: $60 Home-Project Example Product Purchased: $10,000 Cash Back 2.5%: $250 ZamZuu commission 2.5%: $250 *Override 60 %: $150 Note: Commissions & Overides are paid on 25 th of each month after the product has been purchased. Checks will be sent out when account is greater $10. Group Buying Power Example Group= 2000 Monthly Customer purchase : $100 Product Purchased: $200,000 Cash Back 5%: $10,000 ZamZuu Commission 5%: $10,000 *Override 60 %: $6,000 *Site Owner Override – 60% (*w/ Internet Business Center Ownership)