Smart Phones Deserve Smarter Content

Overview 1. What is Handango InHand? 2. How do I get my apps sold through InHand? 3. How can I get my own developer version of InHand? NEW!

What is Handango InHand?

Overview Handango InHand is an intelligent, on-device software catalog that simplifies the process of finding, installing and purchasing software applications and games for your phone. InHand provides a new avenue -- the phone itself -- for accessing mobile software downloads. The catalog is an easy-to-use system that allows users to access available software. UIQBlackBerry SmartphonePocket PC Download from Palm OS

Top 10 Features 1.Cross Platform 2.On-Device Presence –InHand sits on the phone like any other application, giving customers the opportunity to explore the breadth of downloads available for their device.

3.User Experience –Extremely easy to browse top applications directly on the device. –Connection is only necessary for purchasing and downloading. 4.Member Account –Purchases can be integrated with a customer account to give rewards for multiple purchases and encourage repeat buying. Top 10 Features

5.Instant Downloads –InHand automatically initiates download. –Customers can install and run application immediately or later. 6.Download Interruption Safeguard –Downloads can be paused and resumed at any time. –Users can resume interrupted downloads if their wireless signal is dropped, battery fails, etc. Download resumes at interruption point Top 10 Features

7.Download Vault –InHand remembers past purchases so users can easily re-download. –Purchases are also accessible online. 8.Self-Updating –Enables user-initiated content and client updates remotely. Top 10 Features

9.Multiple Payment Options –Premium SMS, Integrated Billing, and Credit Card are currently available. 10.Currencies & Languages Français Italiano Deutsch Español English Top 10 Features

Current Licensees Web Portals Manufacturers Operators

Partner Distribution Treo 650: Automatically installed via CD Smartphone i600: Burned on ROM Pocket PC 6600: Burned on ROM Palm: Burned on ROM BlackBerry: Coming in Q UIQ: Coming soon Smart Devices: Coming soon Smartphone VOQ: Burned on ROM UIQ: Burned on ROM – early 2006 Pocket PC: Burned on ROM BlackBerry 7250: Burned on ROM Palm: Burned on ROM Pocket PC: Burned on ROM Smartphone: Burned on ROM UIQ: Burned on ROM BlackBerry: Burned on ROM

Handango Distribution 1. OTA Download –Visit on your phone’s browser 2. Handango.com –Prominent links throughout Handango.com 3. InHand Website – 4. Confirmation s –Promoted in all Handango.com sales confirmation s

Key Metrics – January to May % Client Download Growth Look to Book: 7% 5.08 MB Download per User Revenue on InHand stores vs. OTA stores with similar product selection is 13% higher

How do I get my apps sold through InHand?

Next Steps – easy as 1, 2, 3! 1.Ensure your application meets the InHand Content Requirements 2.Verify your application meets the Handango Mobile Ready (HMR) testing criteria Click “View Certifications” in your developer account to view the HMR testing form 3.Send your app to Handango for review! Contact your account manager with the following information: Product ID and Product Name Compatible platform Confirmation that your app meets the InHand Content Requirements and HMR criteria If Handango approves your app, we will have it HMR certified, free of charge, and added to the InHand catalog!

InHand Content Requirements Palm OS (Treo 600/650 only): Must have OTA file uploaded in OTA section of product account Registration Model: Pool, Static, Commercial, or Dynamic App File Size: Under 2 MB Must be Handango Mobile Ready certified BlackBerry (OS 3.8, 4.0 and above): Must have OTA file uploaded in OTA section of product account Registration Model: Pool, Static, or Commercial or Dynamic App File Size: Under 700 KB Must be Handango Mobile Ready certified

InHand Content Requirements (cont’d) Windows Mobile Smartphone: Must have OTA file uploaded in OTA section of product account Registration Model: Pool, Static, or Commercial App File Size: Under 1 MB Must be Handango Mobile Ready certified and Microsoft Mobile2Market signed Pocket PC (including Windows Mobile 5.0) : Must have OTA file uploaded in OTA section of product account Registration Model: Pool, Static, Commercial or Dynamic App File Size: Under 2 MB Must be Handango Mobile Ready certified

InHand Content Requirements (cont’d) Symbian UIQ: Must have OTA file uploaded in OTA section of product account Registration Model: Pool, Static, Commercial, or Dynamic App File Size: Under 1 MB Cannot require App Forge Booster Must be Symbian Signed* * Symbian applications will require a few additional steps in order to get Symbian Signed

Benefits of Optimizing New customers –Get in front of new customers by participating in this premier on-device service Standard inclusion –Optimize now for inclusion in the standard catalog Handango launches with future InHand licensees More distribution channels –Leverage other Handango and value-added OTA channels

How can I get my own developer version of InHand? NEW!

NEW! Developer Versions Distribute on your web site Your branding Custom catalog – no competing products Permanent on-device presence that will strengthen customer loyalty & increase your sales!

How to promote your client Distribute within your trial and full version product files Advertise through button & banner ads Promote on product pages

How to promote your client (cont’d) Distribute from OTA sites –Ex: pda.penreader.com Upsell in Handango Commerce Engine Promote in newsletters Mention in Handango sales confirmation s

Pricing Model We offer two different pricing models – just pick the model that works best for you! –Pay As You Go –Pay Upfront You can receive a 10% affiliate commission by offering other developer’s products in your client

Next steps Please contact your account manager if you’d like to get your own client!