MagicCarpet MOBILE Mobile Directory Publishing Yellow Magic Incorporated Industry Gold Award-Winning Software, YPA, 2008 “Any Sufficient Advanced Technology is Indistinguishable from Magic.” Arthur C. Clarke

MagicCarpet MOBILE Let Consumers Access Your Directory on their Mobile Phones! Create More Sales for Your Advertisers Create New Revenue Streams for the Publisher

MagicCarpet MOBILE Feature Benefits: Search by Keywords, Names, Categories/Classified Headings (Search all sections in your printed Book ie: White, Yellow, Government, etc.) The Search Results Delivers your Directory’s Relevant Listings to the Mobile User’s Phone in Alphabetic order, ordered by the Value of the Advertising in the Heading being Searched, or by the Total Value of the Advertiser’s Contract. Sell Rank Results, Maps, Logo Listings, Colored Text, Coupons, Search Sponsorships and more to Your Advertisers’ Mobile Listings which will greatly improve the User experience of your Mobile Directory and the advertisers’ results. Provides Your Directory Users with a NO CHARGE Directory Assistance Tool that not only provides telephone number listing information free, but also provides SEVERAL listings at one time for free, maps and more important information.

3 Versions of MagicCarpet Mobile HTML SMS OnPhone Each Version has Unique User Features and Sales Features for Advertisers

HTML Version MagicCarpet Mobile HTML Version – is the most popular as it is the most fully featured version and has the potential of creating a substantial revenue stream for the Publisher as well as for the Directory’s Advertisers. The HTML Version works with any Mobile Device that has Internet access either via the Cellular Network or Wi-Fi. The Mobile User simply visits the Mobile Website to use the Directory. Adding the Mobile Site in “Favorites” or downloading your Personalized Mobile Directory Icon will enable rapid access!

HTML Version MagicCarpet Mobile HTML Version Features & Benefits Offers the user several ways to search for results: Name Classified Heading Keywords Also offers “Fuzzy Logic” Search Results – Helpful, complimentary Search Results and especially important if the user has misspelled a word! Also offers EXTENDED search results.

HTML Version MagicCarpet Mobile HTML Version Features & Benefits User may also choose to Search By Regional Directory By Choice of Language Regina Directory Saskatoon Directory

HTML Version MagicCarpet Mobile HTML Version Features & Benefits The Mobile User types in the Search Request (Example Using the name “YELLOW”)

HTML Version MagicCarpet Mobile HTML Version Sales Features A Paid Search Sponsorship Appears while your Directory Listings are gathered for the Name Search for “Yellow”. The Sponsorship can be clicked on to view Search Results or it will deliver the results automatically after a few seconds of viewing the Sponsorship information.

HTML Version MagicCarpet Mobile HTML Version Sales Features The Search Results include Several Business Listings that begin with the word YELLOW as shown. Notice some of the Listings have Paid for Additional Items: A Logo Listing, View Map, Coupon, Save to Contacts. SAVE to Contacts eliminates the need to search the class again and maybe have the user choose a competitor. Sell a Logo Listing just like in a Print Directory. The Logo Listing draws attention to the advertiser and promotes Branding.

HTML Version MagicCarpet Mobile HTML Version Sales Features Select VIEW MAP to See the Location of Yellow Magic Incorporated. The Map Zooms In and Out. Buying a Map Feature helps the Advertiser get more Foot Traffic as they can be located easily. They may also opt for Driving Directions, another Sales Feature. The Map includes the address and phone number listing above the map as well as the Telephone Directory’s Name. The Phone Number is a simple “Click to Call.”

HTML Version MagicCarpet Mobile HTML Version Sales Features The Mobile User May Opt to click on the “COUPON.” The HTML Version offers Text Coupons, Bar-Coded and Graphic Coupons that can be scanned and used to Track Sales or redeemed. This Coupon can be just shown to qualify for the offer or simply mentioned that you saw the offer in the Mobile Directory if the Advertiser does not offer bar-coded coupons.

HTML Version MagicCarpet Mobile HTML Version BACK OFFICE METRICS View Usage Activity of Your Mobile Directory! Number of Calls Made Number of Calls Made to Specific Listings Listing was Forwarded by or SMS Number of times the MAP was viewed by Listing Export Results for further analysis to MS Excel! And MORE!

Second Version - SMS MagicCarpet Mobile – SMS Version

SMS Version MagicCarpet Mobile SMS Version – Short Message Service (Texting) gives Mobile users access to your Directories anywhere they go using SMS Texting technology. The SMS Version was especially created for markets without a high density of Internet-enabled Mobile Devices and for Mobile Users with a Basic Phone and Text Plan.

SMS Version MagicCarpet Mobile SMS Version – How You Get Results Your Company will also be assigned a “Short Code” Number for Mobile users to call and access your YP Directory data. Your Directory that will be searched will have an abbreviated name. Users then type in their search request. Three Easy Steps 1.Users enter in Your Short Code Number 2.Next, they enter in Your Directory Book code, ie: (tem09=Temecula YP 2009) 3.Followed by their Search Request ie: Plumbing Results from Your Directory are Texted (SMS) back in seconds to the mobile user.

SMS Version MagicCarpet Mobile SMS Version – RESULTS Results of your SMS search is sent back to you with a response Text message. (The Local Carrier routes your requested SMS message to the hosted server and the server then relays your YP listings back to the user in seconds!) Results are Texted Back to You

SMS Version MagicCarpet Mobile SMS Features– If you have multiple directories, the user can specify which directory is to be searched, and then will text in the Category, Name or Keyword that best describes the search request. The SMS version also provides “Fuzzy Logic” Search results for additional search assistance. The SMS version searches all Sections of your Directory including Yellow, White, Government, etc… The SMS version also offers Back Office Metrics revealing the number of times a Listing has been sent to Mobile users as a search Result.

SMS Version MagicCarpet Mobile SMS Version – SAVES MONEY! The SMS version will save the user significant money by off-setting Directory Assistant Calls. SMS has become a new favorite, Next Generation Free Directory Assistant Tool!

Third Version - OnPhone MagicCarpet Mobile – OnPhone Version

OnPhone Version MagicCarpet Mobile OnPhone Version – The OnPhone version has been designed for Markets with little or no mobile Internet access. It allows the user to download your directory onto a Java-enabled mobile device that has sufficient storage and memory capacity. The best part of the OnPhone version is that you never have to worry about Internet receptivity or slow connectivity…. The Directory is on the local device and ready to respond quickly every time! Additionally, you do not have to buy a mobile Data Plan to access the Internet!

OnPhone Version MagicCarpet Mobile OnPhone Version – Although the OnPhone version does not support the Internet- enabled features of the HTML version, it does provide branding opportunities for the Publisher and Advertising venues for the Advertisers. All versions offer the consumer a Free alternative for Directory Assistance service and charges.

OnPhone Version MagicCarpet Mobile OnPhone Features – Publishers may have A Branded Mobile Desktop Logo Icon for easy access to the Mobile Directory

OnPhone Version MagicCarpet Mobile OnPhone Features – Searches made by: Name and Classified Heading

OnPhone Version MagicCarpet Mobile OnPhone Sales Features – Search Sponsorships are supported.

OnPhone Version MagicCarpet Mobile OnPhone Sales Features – Specified Ranking Order is available by: Alpha Heading Value Contract Value

OnPhone Version MagicCarpet Mobile OnPhone Sales Features – Sold Keywords are supported as an Enhancement to the Standard version.

Increase Usage of Your Printed Directory… HOW?...Add a Mobile Directory! Provide Access to Your Directory ALL DAY, Wherever Consumers GO Home, Office, Car, Airport, Beach, Ballgame, Shopping, Camping… Your Directory is Accessed! See Sales Increase for both Publisher and Advertiser!

Get a Personalized Demo Today! Increase Sales and Usage of Your Directory with Yellow Magic’s Directory Publishing Software Own Your Market! Print, CD-ROM, Internet, Mobile