1 ( 第五組 ) 組員 ： 趙希婷 、 吳宜庭 、 謝馨輝

Introduction  Type Public  Industry Telecommunications  Founded 1899  Headquarters Overland Park, Kansas, United States  Products Wireless communications Internet services long distance 2

Introduction  Owners SoftBank Corporation  Employees 38,000 (2014)  Subsidiaries Boost Mobile Virgin Mobile Assurance Wireless brands  Scope the third largest U.S. wireless network operator  Customers 54.3 million  ARPU $63.46(2013) 3

History  1899 Sprint Founder Cleyson Brown begins the Brown Telephone Co.  1975 World Class World's first Public Data Network  1987 Industry First First nationwide, 100 percent digital, fiber-optic network  1990 Going Global Market global public data network services  1992 Internet Pioneer First carrier offering commercial Internet access  1993 Triple Play First major company providing local, long distance and wireless services 4

History  2001 Blazing Speed First 10 gigabit per second transatlantic IP backbone  2002 Nationwide First Nationwide Third Generation (3G) network upgrade  2003 Cable Telephony in partnership with cable companies  2005 Done Deal Sprint Nextel launches operations. 5

 2013 returned to using simply Sprint Corporation  August 11, 2014 CEO Dan Hesse replaced by Marcelo Claure History 6

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Vission  T o be a world class company  B ecome a world class supplier 8

Mission  I dentify and utilize a variety of quality suppliers who are able to meet their business needs.  M ake the effort in recognizing the economic importance of utilizing diverse suppliers in the communities where we work and live. 9

Strategy 10

Failed strategies  Wrong 4G strategy  Buying Nextel 11

Successful strategies  Acquired by Softbank  Unlimited Data Plan 12

資料來源  ARPU of Sprint number....../ number....../  維基百科  Sprint /index.jsp /index.jsp  Sprint 官網

資料來源  Sprint 宣布停用 WINAX 87%E6%96%BC%E6%98%8E%E5%B9%B411%E6%9C%88% E9%97%9C%E9%96%89WiMAX%E7%B6%B2%E7%B5%A shtml 87%E6%96%BC%E6%98%8E%E5%B9%B411%E6%9C%88% E9%97%9C%E9%96%89WiMAX%E7%B6%B2%E7%B5%A shtml  軟銀收購 sprint  sprint 與 nextel 解散 was-sprint-buying-nextel-one-of-the-worst- acquisitions-ever-at-35b/ was-sprint-buying-nextel-one-of-the-worst- acquisitions-ever-at-35b/  Sprint news in abc es/sprint-nextel.htm es/sprint-nextel.htm 14

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