SELLING TECHNIQUES MODULE 2

What is wrong with this vendor? On mobile phone Looking at floor Magazine not displayed properly Slouching Hoodie up

What is good about this vendor? Smiling Looking up Tabard and badge displayed Holding magazine up for all to see

BE HEARD Be loud! The streets are busy and noisy, anything that lets people know you are there is a good thing. People are more likely to buy if they can see you’re making an effort and being positive. It also means you’ve broken down the first barrier of communication. However, there is a thin line between pro active selling and aggressive selling, so don’t go over the top!

BAD THINGS TO DO Slouching against a wall/railing, it shows lack of enthusiasm Stare at the ground Have loads of mates hanging around – it’s intimidating Scowl! Even if you’re having a bad day, glaring at people is just going to make it even worse as your sales are going plummet. It’s a vicious circle Be on your mobile for long periods of time, again, makes you unapproachable

FUN SALES TECHNIQUES Fancy dress! Silly but it works, it can put a smile on the face of a grumpy office worker, and cause them to reconsider buying the magazine! EVERY SALE COULD BE A POTENTIAL NEW REGULAR CUSTOMER. Try and find out theme days/holidays etc, be topical! Even a supporters hat on match day can make a big difference.

BADGES AND TABARDS We don’t make up rules just to make life a pain. Ok so we do but besides that, wearing your tabard and displaying your badge will increase your sales. The public are very vigilant in identifying official vendors. Rogue vendors don’t have tabard/badges, so if yours aren’t on display your sales will be poor.

CONGRATULATIONS! YOU HAVE COMPLETED MODULE 2!