Using Facebook to Connect With Customers Part 1. Outline Questions from Librarians Introduction to Facebook Uses for Facebook Facebook for Personal Use.

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Presentation transcript:

Using Facebook to Connect With Customers Part 1

Outline Questions from Librarians Introduction to Facebook Uses for Facebook Facebook for Personal Use Summary / Conclusions

What is Social Networking? A way to connect with friends, family and colleagues online Websites that help connect you with people with similar interests to you Online tools that keep connected to your customers and patron base Keyword: CONNECT

Why Social Networking? It’s where your patrons are One place to keep all contacts is not as popular as it used to be A new way to deliver news and information

Social Networks & Your Patrons Social Network Stats from PEW (Jan 2009) 75% of online adults have a profile on a social network site 57% of online adults have a profile on a social network 30% of online adults have one 19% of online 45 to 54 year olds have a profile 10% of online 55 to 64 year olds have a profile 7% of online adults 65 and older have a profile

Why Facebook? Outreach opportunities Virtual networking with librarians Advertising opportunities Your patrons are there! (or will be soon)

Facebook & Your Patrons Extremely popular Most popular website among young adults (18-24)

More Facebook Stats More than 400 million active users 1 Facebook is the 4th most-trafficked site in the world 2 More than 35 million users update their status each day, 60 million total status updates are posted daily 1 More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week 1 The fastest growing demographic is those 55 years and older

Your Library on Facebook

Your Group on Facebook

Facebook Applications

Let’s Get Started Login to your account Update Your Profile Find Friends Set up your privacy Guide to the Facebook Homepage:

Reading List IT Professional says “No” & Phil Bradley Responds thoughts/ thoughts/ 10 Privacy Settings Every Facebook User Should Know Facebook Facebook as a social search engine and the implications for libraries in the twenty-first century Library Hi Tech / 2008 / 26 (4) / pp / DOI: /

Thank You Nicole C. Engard Slides: > click Publications & Presentationshttp://web2learning.net