Military Saves Week February 2012 Are you ready?
Military Saves Update Objectives – Website Re-organization – New Welcome letter – Expectations/How to Run a Successful Campaign – Reporting Forms – Questions?
Military Saves Website Reorganization Main Changes to be made: Home page rearrange Two distinct ways to enter site: individuals and organizations add Facebook and Twitter icon links on Homepage Resource Kits for organizations (3 separate kits) Update and rearrange Individual Saver Tools Left-side Menu Rearrange/Reorganize add lists of participating financial institutions and installations Move Military Youth Saves to menu Update with 2012 materials
Two ways to enter new website
Organizations- Enter Site Here Page
Family Readiness Centers PFMs/PFRs/PFCs (volunteers)
Military Youth Saves- on main menu Individual Saver Resources Organization Resources Participating Organizations – Who participated last year. Banks/Credit Unions & Installations Updated Media and new Press Room Left Side Menu Changes
New Welcome Letter You’ve taken the pledge, now what? Theme for 2012: Set a Goal, Make a Plan, Save Automatically! Step 1: Build your savings Step 2: Make a plan to reduce debt Step 3: Save for retirement Step 4: Look at saving for other occasions Step 5: Encourage others to take the pledge Step 6: Share a savings story Each step offers links and other information
Expectations for Campaign Commit to running the campaign/Sign-up on Work with all resources available Utilize Graphic Materials Market the Campaign Report Data
Commitment Sign up on website – Participating Organization page - installation Receive monthly communication Have a Saver Drive and Collect Pledges – Financial Fairs, Classes, Seminars, Workshops – Use QR Codes/Mobile friendly Military Saves pages to encourage Savers to pledge during Campaign Week events. Incorporate the Theme for 2012n
Theme for 2012 Set a Goal Make a Plan Save Automatically!
Work with all Resources available Banking Liaison Offices/Financial Institutions FINRA (AFCPE) Military Spouse Fellows Take the Campaign to the People Units/organizations- work with CC, 1 st Sgts, other enlisted leadership Spouse Groups Public Affairs Youth Programs Make it a community event. START today! Work with local America Saves Campaigns Seek out local Campaigns in your area or let us help you USDA/NIFA Extension Offices (many are running local campaigns and are interested in partnering with Military)
Use Graphics Package
Marketing Utilize PA offices- they can connect to local news sources Press page – new material – Military Saves information/background – Fact sheet – Research and Statistics
Reporting Data Reporting worksheets – Fill-able – Collected and Tracked by Service PFM/PFR – Information about data that needs to be reported will be on website
Questions?