T-SET UTC Marketing Strategy Courtney Ehrlichman Tuesday June 2, 2014.

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PROJECT NAME Communications Plan
Marketing Within Your Local Community
Presentation transcript:

T-SET UTC Marketing Strategy Courtney Ehrlichman Tuesday June 2, 2014

Overview Website Blog/newsletter Elected officials Partnerships Social media

Website Homepage In the news From the blog Announcements What’s Happening

Seminar Series What else is happening? Picture and two sentences

Blog/Newsletter Targeting our consortium/deployment partners Most ITS news Over 1,000 subscribers Weekly digest Linked to website and twitter

Elected Officials More newsworthy They do press releases Shuster/Schoch automonous ride Mayor Peduto adaptive signals

Events Partners Orchestrate behind the scenes

Conclusion Simple Automated Utilize partners

Questions? Courtney Ehrlichman

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