Ad Line Up 2011 Capabilities

Leaderboard Dimensions: 728x90 Placement: Top of Page Formats:.jpg,.gif,.swf Functionality: Rotates upon refresh Supported Pages: Home Section Story 728x90 Leaderboard Ad

Medium Rectangle Dimensions: 300x250 Placement: Middle Column or within a story Formats:.jpg,.gif,.swf Functionality: Rotates upon refresh Supported Pages: Home Section Story Home Page Section and Story Pages Two Displays Available Story Page 300x250 Display Ad 300x250 Display Ad

Wide Skyscraper Dimensions: 160x600 Placement: Right Column Formats:.jpg,.gif,.swf Functionality: Rotates upon refresh Supported Pages: Home Section Story 160 X 600 Sky Ad

Pushdown Dimensions: 1000x300 expanded 1000x40 unexpanded Placement: Top of Page Format:.swf Functionality: Pushes the page down One ad per page, displays once per user per day When requesting, please specify date and section Supported Pages: Home Section Story 1000x300 Expanded 1000x40 Unexpanded

Pencil Ad Dimensions:1000x40 Placement: Top of Page Format:.jpg,.gif,.swf Functionality: Appears immediately on page load and remains on the page until a viewer goes to another section where the ad is not scheduled or leaves the site completely. When requesting, please specify date and section Supported Pages: Home Section Story 1000x40

IB Hover Ad Home Section Story Dimensions: 120 pixels high x browser window width Placement: Bottom of Page Formats:.swf Functionality: The Hover Ad anchors itself to the bottom of your browser window on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows. When requesting, please specify date and section Supported Pages: To see this Hover Ad, please Click Here. * If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

IB Hover Ad with Animation * If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you. Dimensions: 120 pixels high x browser window width Placement: Bottom of Page Formats:.swf Functionality: The Hover Ad anchors itself to the bottom of your browser window on any section you target and includes simple animation. As you scroll up and down on your site’s page, the Hover Ad follows. When requesting, please specify date and section Supported Pages: Home Section Story To see this Hover Ad animate, please Click Here.

IB Hover Ad with Video Dimensions: 120 pixels high x browser window width Placement: Bottom of Page Formats:.swf Functionality: - Video starts as a silent teaser in the body of the ad anchored at the bottom of the window - By clicking on the teaser it opens to a wide-screen video, including sound -Set at a once per user per day frequency cap - Can not be sold ROS - when requesting please specify date and section - Video must be 15 or 30 seconds in length - Cannot be served via third party (client provided) ads. Supported Pages: * If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you. Home Section Story To see the Hover Ad with Video, please Click Here.

Titlebar Drop- Down Ad Dimensions: 100x34 Logo Ad, 320x130 Drop Down Element Placement: Prominent content area on the home page Format: Logo ad -.png Drop Down Element -.swf Functionality: When the page loads, an animated Flash ad drops down from the title bar for eight seconds before pulling back up and leaving behind a 100x34 pixels logo ad in the title bar. Supported Pages: Home Section Story Expanded Ad: Title-bar Ad:

Expandable Leaderboard Dimensions: 728x90, 728x180 Placement: Top of Page Format:.swf Functionality: Expands down upon user initiation Rotates upon refresh Supported Pages: *Not available on video page. Home Section Story 728x180 Expanded

Expandable Medium Rectangle Dimensions: 300x250, 600x250 Placement: Display position Format:.swf Functionality: Expands left upon user initiation Rotates upon refresh Supported Pages: *Not available on video page Home Section Story 600x250 Expanded

Expandable Wide Skyscraper Dimensions: 160x600, 320x600 Placement: Right Hand Column Format:.swf Functionality: Expands left upon user initiation Rotates upon refresh Supported Pages: *Not available on video page Home Section Story 320x600 Expanded

Video Medium Rectangle Ad Dimensions: 300x250 Placement: Display position Format:.swf Functionality: Two parts: a teaser and the video player. The teaser is a standard Medium Rectangle Ad that encourages or "teases" viewers to watch the video by clicking on a play button. If a visitor presses the play button, the teaser dissolves and the video plays within the body of the ad Rotates upon refresh Supported Pages: Home Section Story 300x250 Display Ad

Weather-Triggered Ads Dimensions: 300x250, 728x90, 160x600 Placement: Top of Page, Middle and Right Column, up to 5 sections Formats:.jpg,.gif,.swf Functionality: Display different information depending on a specified set of weather conditions. Use a specific location and specific set of weather data (i.e. current temperature) to display a message appropriate to that condition. Rotates upon refresh Supported Pages: *If more than one Weather-Triggered client is ordered to run on the same page at the same time, their trigger parameters need to be identical. Home Section Story 300x250 Display Ad 728x90 Leaderboard Ad 160 X 600 Sky Ad

IB Countdown Ads Dimensions: 300x250, 728x90, 160x600 Placement: Top of Page, Middle and Right Column Format:.swf Functionality: Show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event. The countdown clock pulls data from the site visitor's computer clock to ensure accuracy and create a personalized experience. Rotates upon refresh Supported Pages: Home Section Story 300x250 Display Ad 728x90 Leaderboard Ad 160 X 600 Sky Ad To see the Countdown Ad animate, please Click Here.

Click-to-Print IAB Ads Dimensions: 300x250, 728x90, 160x600 Placement: Top of Page, Middle and Right Column Format:.jpg and.gif Functionality: non-flash IAB ad that links directly to a click-to-print coupon instead of linking to the client’s website. When the visitor clicks on the IAB ad, a pop-up window appears, showing the coupon and instructions for printing. Supported Pages: 728x90 Leaderboard Ad 160 X 600 Sky Ad 300x250 Display Ad Home Section Story To see the Click-to-Print IAB ad, please Click Here.

Floating Rich Media Dimensions: Maximum size 500x300 Placement: Varies but will be above fold Formats:.swf Functionality: Rotates upon refresh Supported Pages: Home Section Story 500x300 Floating Rich Media

Section Sponsorship Dimensions: 100x34 and 300x100 Placement: 100x34 at the top of the middle column, 300x100 beneath headlines Formats: 100x34 -.png, 300x100 -.jpg,.gif static or animated Functionality: Rotates upon refresh or exclusive Supported Pages: Home Section Story

Content Integration Module Dimensions: 100x34 and 80x60 Placement: Right Column Formats:.gif and.jpg Functionality: Includes Titlebar, Titlebar image, Blurb image and Blurb text Rotates upon refresh or exclusive Supported Pages: Home Section Story

Flash Video Dimensions: 180x135 Placement: Top Right Column Formats:.swf Functionality: Auto Plays upon first visit to section Rotates upon refresh or exclusive Supported Pages: Home Section Story

Story Page Sponsorship Dimensions: 250x120 and 100x34 Placement: 250x120 at the top of story, 100x34 at the bottom of story Formats:100x34 -.png, 250x120-.jpg,.gif static or animated Functionality: Rotates upon refresh or exclusive Supported Pages: Home Section Story

Sponsorship Wrapper Dimensions: 640x60 Top, 640x90 or 640x120 Bottom Placement: weather map pages and editorial interactives Formats: Top-.gif or.jpg, animated or static Bottom -.gif or.jpg, animated or static Functionality: Rotates upon refresh or exclusive Supported Pages: Home Section Story

Pre-Roll Video Ads Placement: Plays before video in the Video section player and Home Page Video Player Formats: See product catalog for acceptable file formats Functionality: Rotates upon refresh or exclusive Pre-Roll Video companion ads include either an IAB Leaderboard or Medium Rectangle, or both Leaderboard and Medium Rectangle Ad that appear when the pre-roll video begins and stay on the page until the visitor chooses a new video. * The Homepage video player and the player located on the /video/ page can accommodate either the Leaderboard and Display companion ads or both. Video Pre-Roll

Newsletter Ads Placement: Wide Skyscrapers appear in the right rail of html newsletters Text ads appear under the top story and headlines areas of text newsletters Formats:.jpg or.gif static or animated Functionality: Rotates upon refresh or exclusive 160x600 Skyscraper

Page Skin Ad Placement: Home and Section Pages. The Page Skin Ad campaign is active on the site for 24 hours. Campaigns may be extended by request. Formats:.jpg or.gif static Use a small graphic (100 x100 pixels max) on white background that can be tiled. IB will size as needed. Functionality: The ad does not click through, but its impressions are counted. Floating Rich Media cannot run on the same section or during the same time-period as the Page Skin Ad. Home Section Story

ABC Video Player Ad Pod The ABC Video Player Ad Pod is used with the ABC Video player that is accessible from ABC- affiliate IB sites. The pod consists of a static "Skin" Ad and a Pre-Roll Video Ad. Complete Sponsorship of the player targets a specific user demographic of the website

Full Page Ads Single Page Ads are client- based content pages that incorporate logos, images, text and links into the site using a variety of templates. Single Page Ads can also include additional functionality such as Coupons, Feedback Forms, and Flash Video Ads as requested.

Contest Pages Contest Pages provide contest functionality to collect information from visitors, such as their name, address and . The main components of a Contest Page campaign include: The template or layout, contest rules and the contest form. You may also add additional ads on such as questions fields, flash video and coupons.

SMB Contest Pages Contest Pages provide contest functionality to collect information from visitors, such as their name, address and . The main components of a Contest Page campaign include: The client’s logo, a tag line, contest rules and the contest form.

Contest Thank You Page Contest Thank You Pages allow for extended engagement in your contesting campaigns. These thank you pages provide your clients an opportunity to provide a personalized message after viewers enter their contest. Additionally, your client may elect to offer a promotion to thank everyone that entered the contest, including click to print coupons.

Blast An Blast is a customized that is sent out once the contest ends to everyone who has entered the contest. An Blast consists of a client's logos, images and/or text.

Bounce-Back A bounce -back is a text only sent to a contest entrant immediately after he or she enters the contest, thanking the visitor for submitting a contest entry. A bounce-back e- mail provides “instant gratification” to a user that it is already engaged with the product/service by entering the contest.

Countdown Clocks Countdown clocks are graphics that show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event.

Lead Generation Form The Lead Generation Form is an HTML form used to gather visitor information and provide it to the client via e- mail. Each form includes fields that the visitor must complete before submitting (all fields will be required fields). The information the visitor submits is then sent to designated address(es).

Unit Dimensions SizeFormatHomeSection StoryNotes IAB Unit Leaderboard728x9030k GIF, Animated GIF, JPG, SWF xx x Expandable leaderboard also available. See Product Catalog for details. *Expandable Leaderboard not available on homepage. IAB Unit Medium Rectangle 300x25030k GIF, Animated GIF, JPG, SWF xx x Expandable and video medium rectangle also available. See Product Catalog for details IAB Unit Wide Skyscraper 160x60030k GIF, Animated GIF, JPG, SWF x x Expandable leaderboard also available. See Product Catalog for details. Wide Skyscraper in E-Newsletters cannot be Flash. Pushdown Expanded: 1000x300 Unexpanded: 1000x40 30k 10k SWF xx One ad per page, displays once per user per day. When requesting, please specify date and section. Hover Ad Unexpanded Leave Behind Element: 100 pixels wide by 120 pixels tall Expanded Element: Full browser width x up to 120 pixels tall 40KSWF xx x Hover Ad cannot be animated Hover Ad remains in its fixed location at the bottom while the site content appears to scroll behind the ad. The Hover Ad is collapsible and, when collapsed, a left-justified "Leave Behind“ ad appears. Titlebar Drop- Down Ad 100x34 Logo Ad, 320x130 Drop Down Element 3K 20K Transparent PNG-24 image SWF x When the page loads, an animated Flash ad drops down from the title bar for eight seconds before pulling back up and leaving behind a 100x34 pixels logo ad in the title bar. Floating Rich Media Maximum size 500x300 80kFlash x Runs on section pages only. Specifications Summary

UnitDimensionsSizeFormatHomeSectionStoryNotes Titlebar Logo100x343.5k Transparent PNG-24 image (generally logo) xxx Titlebar logo to run on a specified titlebar on a section, can be paired with a brick ad if desired. Section Brick Ad300x10010kGIF, Animated GIF, JPGxx Available on main section pages, must be served with titlebar logo. Story Brick Ad250x12010KGIF, Animated GIF, JPGx Available on story pages, must be served with titlebar logo. Content Integration Module (CIM) 100x34 Headline 80x60 Blurb 3.5k 5K PNG GIF or JPG x Runs on sections pages in upper right hand corner. Flash Video180x seconds of play timex Video can be served on any section page and will always be in the upper right hand corner. Can be set to autoplay the first time or always user initiated. Sponsorship Wrapper 640x60 Top, 640x90 or 640x120 Bottom 20K Top-.gif or.jpg, animated or static Bottom -.swf,.gif or.jpg, animated or static xx Placement: weather map pages and editorial interactives Specifications Summary

Questions? Contact your campaign specialist.