Keeping I.T. Safe ®

Jun Lin Nandini Aijia Vincent (Leader)….clearly Oliver Fiona Kiran

 Current market situation and trends  The problem  Our product: the solution  Why are we unique?  Market Segmentation  Target Market  The competition  Positioning of our product  Sustainability and scalability

The laptop industry is a fast growing market With over 6 major suppliers (HP, Toshiba, Acer, Fujitsu, Dell, Apple) Laptop sales growing 20% every year in Singapore 31.6 million units of laptops sold in No of laptops in Enterprises has grown to 60% in 2007.

 Corporations becoming more IT efficient  Ease of working online  Programs that increases productivity of corporations  Employees with jobs not tied to one location  Accessibility of Internet everywhere (wireless technology)

 Rising trend of stolen and misplaced laptop  Contains important data  Laptop recovery rate low  51% of respondents are consistently worried about losing laptop/data.  Unmet Need: A local laptop/data tracking and recovery system

 Our product will satisfy this unmet need Introducing… Laptracker™ 98% of respondents will welcome this idea

Our Product The Laptracker™ A small GPS tracking device that can be installed into your laptop, allowing you to track the position of your laptop in a handheld device or another computer. Laptracker™ Services  Recovery Team to retrieve lost/misplaced laptops  Data transfer or wipe via secure connection from stolen laptop

Overview of The Product 15 x 14 x 2.8mm The size of your eraser. 28 Secs Start Time 1 Second signal acquisition time Web based Application for easy access everywhere Dedicated call centre and recovery team, for premium user Privacy Protection LAPGUARD TM Tag Remote data wipe and transfer via secure connection

Features  Small module that will not make your device bulky.  Enable laptops to be traced indoor and outdoor almost immediately  Options to remotely delete all your data or transfer to a safe place via secure connection  Dedicated recovery team  LAPGUARD Tag - deterrence

 All Tracklabs TM certified laptops will have a LAPGUARD TM Sticker  Act as a first warning

In Action

View the location of your laptop real time on your GPS enabled handheld

Why we are unique  Dedicated recovery team islandwide  The only one in Singapore!  Maximizing potential of current technology ▪ Merging the best of software tracking and hardware tracking  Customized packages catering to different market segments  DLA, triple security system  Deter  Locate  Act

 Demographics  Income  Education  Segmenting Business  Industry Annual Income $24000 or less13.63% $25000 to $ % $40000 to $ % $55000 to $ %

Laptop Users Working adults with important data in laptop Working adults with high earning potential Targeting Segment Individuals Businesses Government Agencies

Target Group: Professionals, Managers, Executives & Technicians 51.2% of the total workforce* *Taken from MOM website

What do we offer? PACKAGES FEATURESFreePremiumSecure Tracking via softwareYES GPS TrackingNOYES Indoor TrackingNOYES Recovery TeamNO YES Remote data transferNO YES Remote data wipeNO YES Web AccessYES Location reportingNOYES Call Center SupportNOYES

Segmenting 3 different segments  Free trial -allow users to have a feel of the basic service provided -incentive to try our product because we’re based in Singapore

Segmenting  Premium - values laptop -lack of singapore based software/devices -need a product which is able to track laptop both outdoor and indoor  Secure - values both laptop and its data -wants to safeguard data within laptop -concerned about privacy issue (access to important data)

 Mostly Software-based tracking which requires logging on to the internet (PCHome, myLapTopGPS)  Alerting laptop owner of the location through IP address, or wireless hotspots (Adeona, Unistal, GadgetTrak)  Provides recovery team services and coordination with local authorities (Computrace, XToolTracker)

 Insurance ▪ 3rd party company (NUS Notebook Insurance Scheme, General Insurance) ▪ Laptop companies themselves (Fujitsu, Dell)  Laptop anti theft alarm systems on PC Card (Caveo Anti Theft)

 Mostly US-Based, geographic limitation for most recovery teams  Singapore mainly insurance based.  Replacing/ Reformatting hard disk can remove tracking software  Hardware solutions: limited functions, alerting functions (alarms)  Only able to detect locations when rogue user is online  No one-stop solution that deters, locates and recovers laptop/data.

FEATURES PCHomeXToolTrackerUnistal MyLaptop GPS LapTracker (Secure) Tracking via software √√√√√ GPS Tracking √ Indoor Tracking √√√√√ Recovery Team √√√√ Remote data transfer √√√ Remote data wipe √√√ Web Access √√√√√ Location reporting √√√√√ Call Center Support √√√√√

 One-stop solution to keep data/laptop safe and retrieve/delete stolen data  Provide flexible solutions to cater to needs of different market segments  Position as premium and reliable solution mainly for working professionals  Specializing in retrieval service using advance and secured technology

 Create barrier of entry by having trademarks and copyright  Collaborations with computer manufacturers  Maintain good customer relations  Post purchase services  Call Centre Helpline  Rebates for loyal customers  A research team that keeps up with changing customer expectations and needs

 Make it more affordable when manufacturing cost reduces  Economies of Scale  Maturation of technology  Mergers and Acquisitions with other service providers  Make it available for other digital devices (cameras, ipods, PSP, pet collars)

Q & A