Donor Stewardship (Individuals) Judy Savage President

Stewardship done well…  Is the most impactful and cost-effective development activity which invariably results in the greatest financial return.  Goes beyond accountability  Means making regular, effective, personal communication with each donor a priority.

Stewardship done well.. Targets:  Donors (at every level)  Professional Advisors (lawyers, accountants, financial advisors)  Executors/Powers of Attorney/Family  Volunteers

Stewardship done well … Will result in:  Repeat giving, often without asking  Increased level of giving  Legacy (planned) gifts  New donors – satisfied donors will tell others  New volunteers  Builds ‘community’

Stewardship Strategies Prompt personalized donor acknowledgement:  Personally signed letter regardless of gift amount  Add a p.s.– “you’ve been a very loyal contributor, please know how much we appreciate your continued support.”  Check ‘Actions’ – when were they last phoned?  Personally deliver the receipt along with a stewardship report (impact of previous gifts).

Non-solicitation communication  Mid-campaign update(s) from Campaign or Board Chair – share good news/challenges  Campaign completion – thank you letter from physician, faculty Include personal notes with:  Newsletters  Relevant newspaper articles  Annual Report

‘Thank You’ Events  Receptions/celebration events – unveiling new area, equipment, Report to the Community  Chairman’s Tea – Legacy/monthly donors  Complimentary Gala tickets (major donors)  Special donor presentations – high level and very loyal (regular) donors  Directors – get them to attend and communicate with donors; send attendee list.

Doctors of Philanthropy

Other Strategies  Honourary Directorships (steward retired directors, $1M+ donors)  Legacy Society  Breakfast Club – educational sessions, physician speaker followed by tour  Professional Advisors’ Breakfast  Donor Clubs  Birthday/anniversary cards  Foundation blankets