Assess questions A guide…. Assess questions Must be in context (don’t forget your such as seasoning!) 3 clear paragraphs… Argument 1 (You must give clear.

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Presentation transcript:

Assess questions A guide…

Assess questions Must be in context (don’t forget your such as seasoning!) 3 clear paragraphs… Argument 1 (You must give clear consequences to the business and be in context) Argument 2 (You must give clear consequences to the business and be in context) Conclusion » Your overall view (In my opinion…) » Justify your view (I think this because…) » What else might this depend upon (however, this would depend upon…)

Assess questions Giving consequences… use connectives Therefore…A further consequence… This will result in… However… because… Furthermore…

Marketing Mix

Argument 1 Why giving celebrities bags allows them to develop a successful marketing mix Argument 2 What are the drawbacks of giving celebrities free bags? Conclusion What is your overall view? Should they give out free bags…why? What might impact upon the success of this (depends upon) 10 marks Such as seasoning

An example…

Possible lines of argument.. For… Raises profile of the bags Celebrity endorsement encourages sales such as Victoria Beckham May allow to charge higher prices? Against… Cost!! Such as cost of leather/accessories What if the celebrity goes out of fashion? Such as Alexa Chung? Are there other important factors for a successful marketing mix? Such as quality of leather used Remember your conclusion!

Exchange Rates Assess the effect of the strengthening of the pound against the US dollar on the profits of Rolls Royce (a British car manufacturer) exporting to the US. 1.THINK! What impact will a strong pound have on exports? 10 marks SPICED… exports will be more expensive to US customers…. What will be the impact on demand? Will US customers look elsewhere to buy cars? Will US customers keep buying the car?

Exchange Rates Assess the effect of the strengthening of the pound against the US dollar on the profits of Rolls Royce (a British car manufacturer) exporting to the US. Argument 1 Negative impact upon profit because… Argument 2 US customers might continue to buy the Rolls Royce… therefore no impact on profit Conclusion What is your overall view? Why? Might it depend upon how much the pound increases in strength? 10 marks Such as seasoning