D
INGVAR KAMPRAD
IKEA´S EVOLUTION
1926- INGVAR KAMPRAD IS BORN IN 1926 IN SWEDEN
1931- AT THE AGE OF 5 HE STARTS SELLING MATCHES TO HIS NEARBY NEIGHBOURS.
1933- WITH 7 YEARS HE IMPROVES HIS BUSINESS HE STARTS SELLING FURTHER USING A BICYCLE.
WHY MATCHES ????
1943- HE CREATES HIS OWN BUSINESS
1945- THE FIRST IKEA ADVERTISEMENT APPEARS
1948- FURNITURE IS INTRODUCED INTO THE IKEA RANG
1951- THE FIRST IKEA CATALOGUE IS PUBLISHED
1956- DESIGNING FURNITURE FOR FLAT PACKS AND SELF-ASSEMBLY
1963-IKEA STARTS THE EXPANSION— FIRST STATION NORWAY NOWADAYS…
IKEA Business Principles Planning Organizing Leading Controlling
PLANNING «Our vision is to create a better everyday life for many people»
ORGANIZING "Complicated rules paralyze!"
LEADING Development of a vision, a view of the future that will excite and convert potential followers.
CONTROLLING Supporting others areas around IKEA in reaching their setting goals.
BUSINESS IDEA MASS PRODUCTION COST REDUCTION THEIR OWN IDEAS ADMINISTRATIVE FUNCTION
BUSINESS IDEA
DESING THE PRICE TAG FIRST SEE THINGS DIFFERENTLY FIAT PACKING SAVES SHOPING COST INTERNATIONAL DESIGNERS
WORKERS
WORKERS- Top 10 reasons people stay with IKEA
CUSTOMERS “THE CUSTOMER´S HAPPINESS MAKES US GROW UP”