No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library Paul Camp, Office Coordinator for Public Services Amy Chatfield,

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Presentation transcript:

No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library Paul Camp, Office Coordinator for Public Services Amy Chatfield, Instruction Coordinator Tania Bardyn, AHIP, Associate Director for Public Services Research, Instruction, and Collection Services Division Louise M. Darling Biomedical Library, UCLA Library, Los Angeles, CA

Urban Amish n.Someone who has none of the technological devices that have become a part of our daily lives, such as television, microwave, gaming platform or home computer.

Objective: (1)To discuss the concrete steps professionals seeking to catch up to their web-savvy users can take using Facebook, Twitter, and a library blog. (2)To show how social networking can help libraries achieve valuable marketing and instructional goals.

Background UCLA Biomedical Library - RICS 9 FTE, 5 liaison teams Merged model of reference, collection development and outreach 17,000 primary clientele Supports:  School of Dentistry  School of Medicine  School of Nursing  School of Public Health  Division of Life Sciences  UCLA Health Systems  6 Remote Hospitals

Marketing and Instruction Goals Integrate services on website Monitor and test new web services Incorporate new technology into educational sessions Support UCLA-wide efforts to adopt new instructional technologies and methodologies

Blog post announcing a new resource

Blog post announcing an upcoming scholarly communications workshop Online registration is available via all blog posts that target faculty

Promoting an exhibit

Handouts and important links for an instruction session

Featured News Area of The LDBL website RSS feed from the Biomed Blog

152 people follow our Facebook page.

There are 41 people following (reading) our posts or “tweets”.

Marketing Web 2.0 Tools at the UCLA Biomedical Library

Marketing Web 2.0 Tools at the UCLA Biomedical Library cont…

The same news, delivered via 4 different Web 2.0 tools Website Blog Facebook Twitter

Barriers to adoption of (Social) Networking tools Staff attitudes towards Web 2.0 tools Institutional Barriers User Behavior

Next Steps: Monitoring patron usage of new technologies Incorporating videos into the blog

LDBL Website: Biomed Blog: LDBL Facebook page: LDBL on Twitter: Questions? Paul Camp, Office Coordinator for Public Services, Amy Chatfield, Instruction Coordinator, Tania Bardyn, Associate Director for Public Services,