Robert Sharp & Associates Interactive Media Services.

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Presentation transcript:

Robert Sharp & Associates Interactive Media Services

Radio took 38 years to reach 50 million users, Facebook took only 2

What do you want to accomplish?

– Where do you focus your efforts? – How do you engage? – What are the best sites and tools to use? – How do you make the most of your time? – Is it possible to tie all your different social media efforts together?

Clear the clutter: 1. Monitor the social web 2. Aggregate content 3. Use a range of social tools to establish your presence 4. Manage your information

1. Monitor the social web Free Google Alerts search.twitter.com blogsearch.google.com boardtracker.com socialmention.com twazzup.com Premium Radian6 Vocus Cision Spiral16 Andiamo Trackur Raven

Google Reader Aggregate feeds – News – Blogs – Alerts – Search results RSS Share content

3. Most commonly used types of social media sites: – Media sharing YouTube Flickr – Microblogging Twitter Identi.ca – Networking LinkedIn Facebook MySpace

77% of total US Internet audience views online video Average length of video on YouTube – 3.5 minutes 13 hours of video are uploaded to YouTube every minute

Largest age group on Twitter: 35 – 49 Ranked the third most used social network with roughly 6 million unique monthly visitors (Compete.com). In February 2009, Twitter had a growth of 1382% The ability to twitter via a mobile phone is a driving factor in the social network’s success. Number of tweets to date: 2 billion (and counting)

LinkedIn Find people in your industry - colleagues, clients, prospects, new employee or employer. Improve your own personal search engine rankings. Develop your professional image.

More than 200 million active users More than 30 million users access Facebook through mobile devices Fastest growing demographic is over 35 February 2009 – People used social network sites more than they used web-based (Nielson report) Social Media

Dashboard or “portal” Keep up to date on social sites, mail, blog, twitter feeds, and news Find the information you want without the need to visit multiple sites

Connect

The Future

Integrated

Simplified

Shatter the Corporate Website - Jeremiah Owyang, Forrrester Research

Intelligent & Intuitive

Relevant Advertising