I have a Account. Now What? A presentation by Andrew Jackson University President Don Kassner.

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Presentation transcript:

I have a Account. Now What? A presentation by Andrew Jackson University President Don Kassner

What is Twitter? A free social networking service that enables its users to send and read messages known as tweets. What are tweets? A text-based message sent out to the world that consists of 140 characters or less. Who tweets? Anyone! Over 25 million visitors per month. Nielsen.com reported a 1382% growth rate in February 2009.

“tw-” in front of any word (twitter people = “tweeple”). Re-tweet (or RT): Re-posting a tweet from someone Tweeting to someone or mentioning someone in a fashion that alerts them. Follow: to have someone’s tweets sent to your twitter homepage. Twitter Slang

Twitter’s popularity has caused it to crash a few times. The error message: See the “Fail Whale Fan Club” at The Fail Whale

Individually, tweets can seem insignificant Looked at collectively, tweets can tell you something. Tweets Can Be Powerful

Share thoughts on current events Share reactions to other tweets Share personal interests Share interesting links Ask for feedback (use the power of Twitter) “Tw-oos” (Twitter Do’s)

“Over-share” Call someone names Use inappropriate language Aggressively market “Tw-on’ts” (Twitter Don’ts)

Monitor what people are saying about you and your competition. Twittering For Business

Invite feedback Send out a conversational sales pitch Twittering For Business

Give your institution a “personal side” Twittering For Business

The people you follow and your followers become a powerful information source Create a Community

“Twestions?”

@AJUpresident