The Communication of LIFE’s results: how to spread the world? Simona BACCHERETI LIFE Programme Communications Team LIFE Nature Platform Meeting September.

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Presentation transcript:

The Communication of LIFE’s results: how to spread the world? Simona BACCHERETI LIFE Programme Communications Team LIFE Nature Platform Meeting September 24-26, Östersund, Sweden September 24-26, Östersund, Sweden

LIFE BENEFICIARIES: Talented Expert Very motivated OFTEN GOOD RESULTS! The roots of the matter

You are already providing a significant contribution to the protection of EU environment But you can do even more! The roots of the matter

At project level: - Improve participation of relevant stakeholders - Share knowledge and experience - Achieve synergies with other projects - Promote yourself and your product Why Communicate?

At a wider level: To convey to the outside world: - Information collected, - Good (and bad!!) experiences - Best practices - Results and achievements Why Communicate?

Overall: - Avoid duplication of efforts -(resources are limited: why should we do twice the - same things?) - Other people can benefit from your experience - You can benefit from other people’s experience - Why Communicate?

Questions to answer before starting: 1. What? The Message 2. Why? The Aim 3. To whom? The Audience Building a communication strategy

Traditional media (one way communication): - Pubblications - TV - Radio - Standard websites Social media (enable dialogue): - Facebook - Twitter - Blogs - Linkedin How? The tools Building a communication strategy

Now you are ready to spread the world! - Building a communication strategy But do not forget to monitor, evaluate, and adjust. -

LIFE11 INF/ES/ Activa Red Natura 2000 Natura 2000: Connecting People with Biodiversity Coordinator: Sociedad Española de Ornitología (SEO/BirdLife) Type of organisation: NGO-Foundation Partners: Agencia EFE, S.A. Duration: to Budget: 2,155, € (1,075, € EU Contribution) Main aim: to improve awareness of the Natura 2000 network in Spain and contribute to the appreciation of its maintenance The ‘butterfly campaign’: Website: Facebook: Twitter feed:

Coordinator: Environment Agency, UK Type of organisation: Public enterprise Partners: River Restoration Centre, UK; Finnish Environment Institute; Italian River Restoration Centre; DLG Government Service for Land and Water Management, NL; Wetlands International, NL Duration: to Budget: 1,794, € (872, € EU Contribution) Main aim: to address the gap of knowledge transfer, which is hindering the overall restoration effort The RiverWiki: Rivers by Design: 3d&tabid= d&tabid=2624 LIFE09 INF/UK/ – RESTORE RIVERS Engaging, Supporting and Transferring knOwledge for Restoration in Europe

LIFE07 NAT/P/ – Safe Islands for seabirds Initiating the restoration of seabird-driven ecosystems in the Azores Coordinator: Sociedades Portuguesa para o Estudo das Aves Type of organisation: NGO-Foundation Partners: Câmara Municipal do Corvo, PT, Secretaria Regional do Ambiente e do Mar dos Açores, PT; RSPB, UK Duration: to Budget: 1,057, € (507, € EU Contribution) Main aim: to demonstrate the potential of, and to prepare for, the full restoration of habitats for seabirds on Corvo, the smallest of the nine uninhabited islands in the Azores The blog:

Use the LIFE website The section on Communications Tools:section on Communications Tools

Use the LIFE Communications Team ! Send them:  News  Info on meetings, conferences and events  Awards the project has won, etc.  Photos (with captions and credits)  Videos or DVDs  Guidelines and recommendations  Technical reports, manuals, etc. To be uploaded on the LIFE website, LIFE projects database and e-library Tel.: +32 (0)

Thank you for your attention! Questions?