CQI’s external affairs activity

2 Introduction My background Role at CQI is to raise the profile of quality and the reputation of the quality profession In support of our strategic theme ‘To increase our influence’ Responsibilities – Corporate communications, stakeholder and media relations. Encompasses our publications, member communications, websites, social media activity, offline media, events and research

3 Publications Qualityworld INform newsletters – QWE, CPD, WQD, Volunteer newsletter Annual report Salary survey

4 Websites CQI website IRCA websites (four language versions) Quality Jobs Re-designs Server move Integration with Project Blue Next priority is a content review

5 Social Media CQI blog LinkedIN – CQI and IRCA. Move away from the forums Twitter – QW, CQI, IRCA and INform

6 Stakeholder Partnership approach Events and publications IIA and EEF CMI, CBI, IoD, IoSH, Trading Standards, FSB Awards – National Business, BCC, European Business

7 Public affairs Consultations – DBERR on Long term strategy for growth for UK business Parliamentary Committee business – Health, PAC, Business Office for Efficiency and Reform Letters – Future Forum on health Legislation

8 Media National press – business and economic Sector trade titles, reflecting our priority growth sectors – manufacturing, engineering, construction, health as well as standard – defence, pharma, etc Broadcast – business consumer Media releases, statements, opinion pieces, news, features, letters, advertorials

9 Research Health research in conjunction with HSJ Business research Quality monitor WQD – business research and salary survey

10 Events Lean Government, Public Servant, Redesigning Public Services WQD external stakeholder event for WQD 2010 Proactive approach to getting corporates signed up for 2011 Launched a commercial conference for November 2011 Sellex Galileo, exhibitions – Southern Manufacturing, National Engineering and Construction and Recruitment Exhibition