Our agenda  Collect midterms  Chapters 8-10  Team meetings  Break  Fahrenheit speakers  About Tuesday’s class

Chapter 8: Crowds  Crowdsourcing  Many people participating in joint project in small ways  Museum’s ‘Crowd-Curated Exhibition’  Birdwatching

4 categories  Collective intelligence  Crowd creation  Crowd voting  Crowd funding

Process: 3 questions  What should crowd do?  Not too big or small  Connect with right crowd  What to do with crowd’s input Listen & talk to people in planning project

Cautions  Crowds unpredictable  ‘Angry mobs’  ‘90% useless’ How could your nonprofit clients use crowdsourcing?

Ch 9: Learning Loops  Monitor & analyze results  Track & reflect  Modify tactics

Humane Society 1: 10: 100 rule: create share view

Tradition vs. social media  Market research  Press agent places story with media  Newspaper ad  Newsletters, press releases  Listen online  Cultivate bloggers, reporters  Facebook, Twitter  Supporters share with friends via social media

Measuring engagement  Number subscribers  Monthly trends  Engagement metrics  Bookmarking  Comments  Influence

Bottom-line focus  ROI: Return on Investment  Social change

Ch 10: Funding

Keys to effectiveness  Be transparent  Be simple  Listen, engage, build relationships  Tell stories  Connect, don’t solicit

Keys to success  Multichannel strategy  Partners, not ATMs  Storytelling  Thank donors  Friends first, then funds  ‘Fun’ in fundraising