PERSONAL BRANDING & REPUTATION MANAGEMENT Presented by Miranda Ehmke and Kristin Keith
C200 WEBSITE TOOLS Customizing Your Profile Corporate Board Tab Webinar Library
WHY IS THIS WORTH MY TIME?
“Speaking a Language” Knowledge Equals Advantage Thought Leadership Extends Reach and Impact Professional, not Personal Reflection of Network
WHO ARE MY STAKEHOLDERS?
IDENTIFY KEY STAKEHOLDERS Customers Shareholders Journalists Industry Leaders & Groups Corporate Boards Communities Prospective Employees C-Level Team Non-Profits & Charities Competitors Government, Regulators Investors Business Partners Suppliers & Agencies Mentors and Mentees
WHO DO I WANT TO REACH?
Next generation of women like me Students, new entrepreneurs, etc. My next board or company Colleagues Customers Investors
MONITORING Google Alerts Keywords for company, title, location RSS Reader Feedly Page one of major search engines Prevents same name mixup “Owning properties”
RECOMMENDED TOOLS AND SITES The Usual Suspects Twitter LinkedIn Facebook YouTube Wikipedia
RECOMMENDED TOOLS AND SITES The Bench Flickr About.Me Blogs Personal Website Wordpress Press and news clips Commenting
PERSONAL SITE Content About Press/Media Speaking and Writing Books Bureaus Contact Me (optional) Awards Blog
EXAMPLES TO FOLLOW ON TWITTER Clara Shih Brad Feld Pete Cashmore Nilofer Merchant Padmasree Warrior Committee of 200 Twitter list of members Dorie Clark Bonnie Marcus Claire Cain Miller Jacki Zehner Rosabeth Moss Kanter Tory Burch
HOW DO I SPEED THIS UP?
MANAGING TIME Frequency Bookmarks Make It Come to You Choosing Your Updates Monitor, Don’t Post Defense, Not Offense