A Point of Care Network Page: 1 OOH Media USA authorized distributor for Charter Out-of-Home Media O-561-641-3501

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Presentation transcript:

A Point of Care Network Page: 1 OOH Media USA authorized distributor for Charter Out-of-Home Media O

A Point of Care Network Page: 2 In Hospital Radio built with Patented Speaker/Billboards in all public spaces of the hospital The cover of the speaker/billboard is a sound-permeable material Billboards are strategically placed around the hospital to maximize reach and frequency Music and your audio & billboard message is heard everywhere Average Hospital in US has 300,000 visits per year Implied Hospital Endorsement Hospitals + Captive Audience + No Competition = Marketing Success

A Point of Care Network Page: 3 A consumer journey through an HBN Hospital An Out-Patient or Visitor walks into a hospital and hears your radio spot and sees your billboard 1.In the lobby 2.In the hallway or main elevator bank 3.Getting off the elevator on their floor 4.In the hallway on the way to a waiting room (*from 1.5 to 3.7 hrs) 5.In the out-patient waiting room 6.In the cafeteria Bonus! Doctors, Nurses & Staff are impacted day in day out *Source Press Ganey Associates, USA Today June 2006

A Point of Care Network Page: 4 No Clutter Your Message No Back to Back Ads

A Point of Care Network Page: 5 YearsHospitalsAnnual Traffic* Monthly Traffic Current307,282,335606, ,274,4502,022, ,831,2354,652, ,105,6856,675, ,380,1358,698,345 Rate Card Charter Advertiser Package 4 Billboards & Second Radio Spots / Hour Cost $300 / Month per Hospital *Source AHD database for patients and staff and HBN for visitor Assumptions

A Point of Care Network Page: 6 Deliver your message in highly credible venues, previously unavailable Reach a captive audience of consumers –Health, wellness, lifestyle is on their minds Reach healthcare workers where they work –Every hour, every day Implied endorsement of hospitals Guaranteed media delivery –No facility involvement Highly-competitive price More targeted, more effective than radio No channel surfing - No on-site volume control Summary…