11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria Marketing & Sponsoring

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria What‘s marketing? an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria Why do you need a sponsor? To provide enough money to run your Local Committee To have the funds to send your members to Events like JUMP ….

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria Why does a sponsor need you? To get in contact with students To outsource advertising activities …..

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria What can you offer a sponsor? Logo on webpage Brochures Discount at company fairs Distribute promotion material to students Webpage with job-offers (e.g. Organization of presentations at universities Databases of students Distribute questionnaires for students

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria Ways of Sponsoring or what can a sponsor offer you… Money Products –Technical Equipment –Furniture / Office Equipment –Cheaper Transportation –Free Internet –Drinks / Food BOTH

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria How to get contact data Alumni Network XI – Databases Company fairs Internet-based company data bases Data collections on CD (yellow pages) Friends + relatives Fairs Presentations of companies Telephone book (paper / online version)

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria How to get in first contact (critical – spam) Post-mail (expensive) Telephone (very time intensive) Alumni Friends, Relatives Face to face (make an appointment)

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria Who makes the contact One responsible for a group / all contacts Financial Responsible of LC / NC President of LC / NC PR-Group / Group Leader National Coordinator Everyone who has the chance :=)

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria What to do if you got the contact List of benefits you can offer Draft of sponsoring contract

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria List of possible sponsors – part I Companies –International Acting companies –Local Acting companies –Exchange Partners –Banks –Mobile Phone Companies

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria List of possible sponsors – part II Public Institutions –Ministeries (e.g. for Education, Economoy, Tourism, etc.) –Chamber of Commerce Specific Branches of COC (e.g. for Chemical Industrie, Automotive Industrie) –Federal States Subdivisions for Education, Science –Municipalities –Embassies from incoming students

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria List of possible sponsors – part III Related to Universities –Rectors –Deans of each faculty –Mensa / Student dorms / University Director

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria List of possible sponsors – part IV Alumni –Might be the most powerful, if you can relay on a good database of your alumni – networking is here everything!

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria How to keep a sponsor Stay in contact Send „Christmas Cards“ Invite them to official IAESTE – Events / Presentations in your country Receptions with companies Send reports Make new offers

11th Oct. to 15th Oct. 2006Marketing & Sponsoring Thomas Faltner – IAESTE Austria Thank you for your attention