WEIGHT WATCHERS ONLINE ETOOLS TRAINING PROGRAM Capstone Winter 2012 Michelle Drolet Advisor: Dr. Bude Su MIST – Masters of Science in Instructional Science and Technology School of Information Technology and Communication Design California State University – Monterey Bay
Weight Watchers and eTools Weight Watchers = Weight Loss! Online support program called “eTools” Using eTools, members can: Track their food choices and activity Use other tools to support their weight-loss efforts
Increased eTools usage… Monthly Pass = FREE eTools
Lack of Training Programs Access has increased but… Training programs have not!
Identified Problem… Members are FRUSTRATED!!!
Desired Performance Outcomes 50% more weight! Good for the members! Good for the company!
Solution!!! Help Weight Watchers members become familiar with eTools… Online eTools Training Program
FINAL PRODUCT - CAPSTONE
Online eTools Training Program Website created in Weebly (password protected) 13 Tutorials: 3 Main Tools: Food Tracker, Activity Tracker & Recipe Builder Basic and Advanced versions “Show Me!” – watch and learn “Try It Out!” – interact and learn Welcome tutorial – how to navigate site Video on how to create eTools account Interactive eTools Tour – basics of eTools
Online eTools Training Program Let’s take a look…
Basic – “Show Me!”
Advanced – “Try It Out!”
Usability Evaluation and Learning Analysis Easy to use Basic & Advanced helpful! Users liked “Try It Out!” more Want it iPad friendly Significant learning gains (t Stat=4.71, p<.05) Highest learning gains came from either Advanced modules or from tools they were not used to using Usability EvaluationLearning Analysis
The Future… January 2013 – Launch at WW Store in Monterey!!! Me… Never going back there again… Keep fingers crossed… maybe nationwide roll-out
What I’ve learned Start working towards your Capstone ASAP! Your Capstone may change… Ask for help! Rely on your team…
My THANKS!!!! MIST Professors Cohort 7 My advisor – Dr. Bude Su My family And especially… Team JAMAS John Harp Adriana Diaz-Rocha Abdul Abaker Suzy Cotter
Questions…