Coalition Foundations History, Facts, and Future Plans July 1, 2011 – August 2014
Our Vision: A safe, healthy and prosperous County Our Mission: We engage the community to foster legal and safe alcohol use in Deschutes County
Coalition Membership
Coalition Values Our community’s future Health and well-being of all residents and visitors Safety, economic development, a productive workforce and a higher standard for alcohol environments Healthy, fun & active lifestyle Civic & social accountability Youth & adult academic & social success Relationships Strategic approach Responsible consumption of alcohol
Operating Principles First, do no harm Meet community where they are at Ground decisions in best available data Value time and input Empower community problem-solving Prioritize community-level change Use a credible process Cultural competency in all aspects of the work Transparency Respect of differing viewpoints, expertise & experience Adhere to best practices whenever possible
What’s happened so far? SEPT 2010 AUG 2011 JUL 2012 AUG 2014 AUG 2013
What’s happened so far? SEPT 2010 AUG 2011
What’s happened so far? JUL 2012 AUG 2013
Comprehensive, strategic solutions
Stakeholders 18–25 yr olds Parents Rental owners Faith community Educators Treatment providers Judicial staff Employers Civic organizations Medical providers Event planners Law enforcement Public land managers Youth-serving orgs Alcohol producers Alcohol retailers Neighborhood Assoc. Local government Public health staff
Coalition members
Many partners, one goal: Engaging the community to foster safe, legal alcohol use in Deschutes County Resources GOAL
Where are we going?
Consequences: Alcohol abuse or dependence among 18–25 year olds Consumption Patterns: Underage & binge drinking among 18–25 year olds Social availability of alcohol Community norms Easy alcohol access at parties Near peers provide alcohol Community events as triggers for pre/post parties Low perception of harm # of events serving alcohol “beer is everywhere” Raising awareness of: Harm re: underage & binge drinking Public property policies How to TAKE ACTION Priority Root Causes Local Conditions Selected Strategies
2014–15 goals 1.Continue raising awareness of: – Shared Future Coalition – Harms of underage and binge drinking (18–25 yrs) 2.Engage leaders/policy makers on priorities: – Consistency of policy, enforcement, messaging Focus on public property policies re: alcohol – Youth social norms re: underage/binge drinking 3.Increase coalition sustainability
Awareness campaign Outreach Campaign: Coalition website Facebook posts Coalition blog Video PSAs online In-person presentations News releases Recruitment & engagement “Success Not Wasted” video contest Radio PSAs Media interviews/stories City of Bend video Goals: Engage the community in conversation about high risk drinking harms & prevention Raise awareness of the Shared Future Coalition Raise awareness of the harms of underage and binge drinking Empower residents to TAKE ACTION
Increasing readiness to TAKE ACTION Trainings: Outreach Training Negotiation Training Higher Education Summit Positive Community Norms Sustainability workshop Policy maker training re: prevention strategies Partner Meetings: All 4 City Managers Redmond Development Cmsn US Forest Service Pacific Source Emergency Nurse’s Association Sisters & LaPine City Councilors Sisters Leadership Group Redmond Chamber Redmond Property Managers Neighborhood Associations Transportation Planning Cmsn Redmond Events Task Force
Sustainability What must be sustained? – Human capacity/membership – Credible process – Relevance to community concerns – Securing/sustaining needed resources
Increasing community resources New FY14 Grants Bend area underage drinking prevention Special events management research and training South County coalition development and underage drinking prevention
Opportunities on the horizon?
How can you TAKE ACTION? Priority local conditions: LOW PERCEPTION OF HARM Large number of events serving alcohol “Beer is Everywhere” Easy alcohol access at parties Near peers (21–25 year olds) provide alcohol to minors Community events as triggers for pre/post alcohol parties
Pamela – insert brochure image here: A safe, healthy, prosperous community is fostered by its residents. I can’t find the jpg, but I’m pretty sure you sent it to me. Can you please resend it? Thanks!
Prevention Works! …a few examples Ray County, MO: – 30-day alcohol use drops by 12.9% in 2 years among high school youth Roanoke, VA: – 9% decrease in 30-day use among high school youth between 2002–2010 Wyoming: – Between 2005–2011, 30-day use decreases 20%; binge drinking decreases 21%