_ Incoming Tourism in the Czech Republic Jan Otava

What do people think about the Czech Republic?

Most common associations: (Most european markets.)

Most common associations: (Russian market.)

_ …and what do figures say?

Foreign tourist arrivals in the Czech Rep

Foreign tourist arrivals in the Czech Rep The number of foreign tourists visiting Prague is countinuously growing. However, the number of foreign toursits visiting other regions does not change a lot. Why ?

_ Where are they from?

Foreign tourist arrivals

Foreign tourist arrivals in the Czech Republic

Foreign tourist arrivals in the Czech Republic

_ What do they like?

Most common activities of foreign tourists city tourism (70 %) sightseeing (60 %) relaxation (34 %) countryside, nature (31 %) social life, clubbing (30 %) hiking (29 %) (Multiple responses avalible.)

_ What does it mean for the economy?

Travel and Tourism means: ,9 per cent of GDP 262 thousand employed people 5,4 percent of total employment 13,6 million tourists in collective acommodation (7,2 foreign) 39,6 million overnights in collective acommodation (20,5 foreign) (Indicators of direct impact according to WTTC.)

_ _ ČCCR – CzechTourism Vinohradská 46, Praha 2 tel Jan Otava Marketing Research Department