Prof. Ing. Peter Patus, PhD. Department of Tourism and Hospitality Faculty of Economy Matej Bel University Banska Bystrica 2013 Set Up of Mission Statement.

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Presentation transcript:

prof. Ing. Peter Patus, PhD. Department of Tourism and Hospitality Faculty of Economy Matej Bel University Banska Bystrica 2013 Set Up of Mission Statement

Mission Statement of Tourism Development in the region of Zvolenska kotlina Tourism represents vital economic sector of the region Zvolenska kotlina and is one of the important factors of economic growth, employment and regional development with positive impact on cultural and social life of the citizens

Vision of Tourism Development in the region of Zvolenska kotlina Outcomes of the workshop November 2012 (published in the project website Let us discuss....

Strategic aim to 2020 To transform the region Zvolenská kotlina into a tourism destination with important position on the tourism market of Slovakia and in Central Europe

Specific aims (priorities) Specific Aim 1 –Development of organisational structure and destination marketing of the region Specific Aim 2 –Improvement of tourism infrastructure in the region Specific Aim 3 –Innovation of existing and creation of new tourism products in the region