Globalization Introduction. Quiz #1 1.What term has been coined to describe globalization to emphasize the ‘global-local’ nexus? 2.The author uses what.

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Presentation transcript:

Globalization Introduction

Quiz #1 1.What term has been coined to describe globalization to emphasize the ‘global-local’ nexus? 2.The author uses what event as an in-depth example to discuss the global-local nexus? 3.Name one of the two celebrity superstars highlighted to discuss the event. 4.The author goes into great detail about the number of countries involved in creating what material product for the event? 5.The author refers to the Buddhist parable of the blind scholars and their encounter with what animal?

Globalization Introduction

Globalization: Contested Roots? First came into use in 1940s Theodore Levitt “Marketing Myopia” Harvard Business Review “The Globalization of the Market Harvard Business Review Buzzword- 1990s Describe ↑ interdependent social life Disputed concept- Why?

Confronting Globalization Reactions ‘Global village’ ‘Glocalization’ Global invasion into local realm ‘Buy American’ ‘Locavore’ movement Phenomena NAFTA WTO 9/11 ¤

2010 World Cup Why does the author use the 2010 World Cup to explain globalization? Orlando Stadium, Johannesburg, South Africa

2010 World Cup Why does the author use the 2010 World Cup to explain globalization? -Connects global-local dynamics/ chain of interdependencies Teams from 6 continents International coverage Tourism in SA Investments/ sponsors Soccer ball (or football for purists/ everyone in the world outside of the U.S.) Superstars ¤

2010 World Cup Superstars Diego Forlάn- Uruguayan Shakira- Colombian Waka Waka Waka Golden Sounds- Cameroon Golden Sounds Zangaléwa Popular army song in Africa ¤

What about bin Laden’s appearance denotes globalization? Fatigues Soviet origin AK-47 Soviet origin Global weapon Arms trade Microphone, Timex watch Western equipment ¤

Globalization -Processes that weaken national identity -Dependent on global imaginary Global Imaginary -Encompasses globalization -Global social consciousness Globality Social result of globalization process Terms

Global Imaginary Growing consciousness of global community To which community do you belong? Identity Tribal v. national Consumer habits Local v. imported Information Local news v. world sources Social network Local community v. Facebook ¤

Globalization Set of social processes 3 assertions Challenges nationalism, the state Moves toward globality ‘Global’ cities Not yet at globality Still borders Not fully blended Intermestic issues Ex: Sushi ¤

Globality Social condition Interconnections that melt borders Elements of economics, politics, culture, environment Ultimate indication of integration Ex: Creating a concise int’l law on human rights Poster reads: Stoning (was) Capital Punishment is really not that complicated. Ending it is. Really not that complicated Haavard Pedersen Italy

Globalization as Focus Characteristics Uneven process Multifaceted Multidimensional Dynamic Intangible & tangible aspects Foreign words/phrases Material objects ¤ Hello Kitty, Japan, 1974

Globalization as Focus Requirements Global networks Expansion across borders Technology ¤

Globalization as Focus Do you agree with Steiger about the difficulties of defining globalization? Defined “Globalization refers to the expansion and intensification of social relations and consciousness across the world-time and world-space.” (Steger, 2009, 15)