"It ain't easy being cheesy." Richard Clayton & Ty Olson

Cheetos History -Invented in Texas, by Fritos inventor Charles Elmer Doolin, Cheetos are in the Frito Lay division of PepsiCo. -17 Different Flavors of Cheetos BAKED! CHEETOS Crunchy 100 Calorie Mini Bites Cheese Flavored Snacks BAKED! CHEETOS Crunchy Cheese Flavored Snacks BAKED! CHEETOS FLAMIN' HOT® Cheese Flavored Snacks CHEETOS ASTEROIDS® 100 Calorie Mini Bites Cheese Flavored Snacks CHEETOS Chile Limon Flavored Snacks CHEETOS Crunchy Cheddar Jalapeno Flavored Snacks CHEETOS Crunchy Cheese Flavored Snacks CHEETOS FANTASTIX! Chili Cheese Flavored Baked Corn & Potato Snack CHEETOS FLAMIN' HOT® Cheese Flavored Snacks CHEETOS FLAMIN' HOT® Limon Cheese Flavored Snacks CHEETOS Jumbo Puffs Cheese Flavored Snacks CHEETOS Jumbo Puffs Flamin' Hot Cheese Flavored Snacks CHEETOS Mix & Move Cheese Flavored Snacks CHEETOS Natural White Cheddar Puffs Cheese Flavored Snacks CHEETOS Puffs Cheese Flavored Snacks CHEETOS TWISTED Cheese Flavored Snacks CHEETOS® Xxtra Flamin' Hot Cheese Flavored Snacks - Korea, has Strawberry flavored Cheetos.

Past Cheetos Advertisements -Cheetos commercials have used the animated character Chester the Cheetah to appeal and capture the snack food market among kids. -Cheetos commercial from Their main website is directly targeting kids. -Cheetos released this holiday version that changes your tongue to green. Late 90’s

Cheetos Product Placement - In the movie Office Space, Peter, the main protagonist, continues to pursue his lifelong dream of "doing nothing". He shows up at the office just to play Tetris and eats Cheetos off his desk. - On Seinfeld, Jerry Seinfeld refers to cheetos during his Stand-up comedy set at the start of episode 5, season 6, when he is describing the La-Z-Boy recliner. "...the half-conscious dead beat with no job, home all day, eatin' cheetos and watchin' TV recliner." - In the movie Herbie Fully Loaded, the race car driven by Trip Murphy (Matt Dillon) is sponsored by Cheetos. - Two Chester Cheetah videogames, Chester Cheetah: Wild Wild Quest and Chester Cheetah: Too Cool to Fool, were released for home videogame consoles in the 1990s. They appeared on Super Nintendo and Sega Genesis. - In the movie The Shining, Jack Nicholson eats Cheetos in his kitchen early on during the movie. - In Season Two Episode 5 Map 1213 of Prison Break escaped convict Theodore "T-Bag" Bagwell steals a bag of Cheetos and noisily eats them. -List from wikipedia. PHSYC,PHSYC, 2007 PHSYC,

Cheetos new M/C Launched –Winter 2007Winter 2007 –Directed toward an older audience, the same people who grew up with Chester the cheetah. – Why? -To create a connection with customers. A community that anyone can be apart of. -People join the “Orange Underground” by posting “random acts of Cheetos” on YouTube. -Differentiates Cheetos into two target advertising markets, kid friendly website, and the new Orange Underground for teens and young adults.

Sources Wiki, FritoLay, PepsiCo, YouTube,