Water Town Wuzhen CHEN MIN ZHOU YUXIANG

Introduction Location: Wuzhen lies at the southeast of China, and at the center of the triangle formed by Shanghai, Ningbo and Nanjing.

Introduction(continue) Geography: Plain. Divided into four zones by a cross-shaped river. The Town of fish, rice, and silk.

Introduction(continue) History: Over 1000 years Buildings Bridges Flagstone streets

Strengths Traditional culture Local Housing Qing Dynasty Folk Custom Museum Woodcarving Museum

Strengths Wuzhen Food Ziye Yipingxian White Jade River fish Large and small restaurants Small street stalls

Strengths Location Advantage  Economy center  Convenient transportation Marketing Advertisement City website

Weakness Limited scenic spots Crowded Local culture ruined Pollution

Opportunity  Government’s support. National 5A Tourism Attraction Finical Support  Tourism becomes popular.

Threat Other ancient towns Natural Scenic Spot Metropolis

Target Market Photography Amateur Couple Family

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