DEAFBLIND DARKNESS #TOUCH4SENSE. CHALLENGE INSIGHT Lack of Awareness Limited Fund Lack of Empathy Young People love to have Fun Heavy use of mobile and.

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Presentation transcript:

DEAFBLIND DARKNESS #TOUCH4SENSE

CHALLENGE INSIGHT Lack of Awareness Limited Fund Lack of Empathy Young People love to have Fun Heavy use of mobile and social media They love music, fashion and lifestyle They are proud and conspicuous consumers FACT All over the world 90% of DEAFBLIND people are missing out on life

TARGET GEN Y Young and energetic Loves the life of Fun

Touch is how they Learn What do you know about DEAFBLIND???

IDEA #TOUCH4SENSE SENSE ACT TOUCH

STRATEGY TOUCH Drive up your Klout score with a “TOUCH” For every ten (20) friends you get to like facebook.com/sensei nternational You get one (1) Klout score For every ten (20) friends you get to You get one (1) Klout score

STRATEGY SENSE HOUSE 4 SENSE Winners are celebrated weekly on Sense facebook page

Touch to round up? € You require your sixth SENSE to Act!!! Partner with e-commerce sites to enable donation at point of payment Extend to mobile portals as well STRATEGY ACT Touch to round up? € 36.00

DELIVERABLES OWNED MEDIA PAID MEDIA EARNED MEDIA With little or no investment in social media, we would kickstart #TOUCH4SENSE Sense International’s website. Facebook fan page and twitter account will experience a surge in fan base and awareness GEN Y will generate content and share with friends as they progress, this extends from word of mouth to facebook and twitter

DAALU THANK YOU ESEPUPO NAGODE