Main trends at Texas Instruments Offer support for all the electronic devices and system produced Change the focus from hardware to software: (Not SoC –system on Chip, but SoC = Software on Chip) Orientation to big markets: consumer products, that means the home appliance systems, broadband app, video processing, data acquisition, actuators, automations: industrial and home, communication channels, etc.

Rapid development environment Allow at developers to bent more on applications Automation of programs writing using environment like: Mathlab –SIMULINK C code generator, defining generic classes for firmware: DaVINCI Offering on the same chip the integration of majority needs (hardware&software) for all the acquisition, processing and deployment elements able to process and interconnect the device

Resources, prices and News On data acquisition and control family MSP430 (price/unit 0.6 to 6 $) On control systems family C2000 with a lot of application (price/unit few $) Fast I/O systems dual core devices: ARM&DSP (price/unit 20-50$) Fast processing for video/audio C6000 a representative type: DM6446 (price/unit 10-20$)

Orientations RT and embedded systems for image recognition Fast I/O commutation systems Going at low level with the processing and controlling systems: automation loops at the level of circuit like MSP430 family Developing Firmware for different devices produced by TI with third part partners Developing of wireless communication systems