Page: 103/29/01 NewsEdgeWelcomes Society of Internet Professionals Karen Andersen, Country Manager

Page: 203/29/01 Driving Traffic to Your Website Customer Focus Publishers and Redeployment of their Material Industry Trends Questions ? Topics Covered

Page: 303/29/01 Some NewsEdge history Pioneer of new markets Market leader in business news solutions since 1989 World’s largest business news syndicator and infomediary Established brand among the Global 2000 Over 1450 leading companies worldwide $70 million global revenue Market leader in enterprise current awareness –30% of $200M market Offices in London, Paris, Geneva, Amsterdam, Cologne, Milan, Tel Aviv, Tokyo, Los Angeles, San Francisco, Dallas, Chicago, Toronto, Washington, D.C., New York, Miami

Page: 403/29/01 Some NewsEdge Customers

Page: 503/29/01 Driving Traffic to a Site Relevant, targeted content for your audience High-quality content to attract & retain target market Industry topics as diverse as ‘Gene Sequencing’ to ‘Medical Device Patent Abstracts’ to ‘Semiconductors in Automotive Components’ Andersen - web site design survey Content - Quality, regular updates, organization and quantity to enhance end-user experience Branding Keep users on your site. Linking to other news sites increases risk of losing the reader

Page: 603/29/01 Driving Traffic to a Site Quality content industry publications, newspapers, wires more readers will return if there is more information other than press releases on your site Regularly updated information real-time news, intra-day updates, daily updates or updates published by the owners of the website. Customer Loyalty Information refreshed frequently keeps readers coming back.

Page: 703/29/01 Customer Focus Corporate Portals/ Intranets Decrease time spent looking for content Employees can focus on their core business Increases their customers satisfaction when an employee can provide an answer quickly Knowledge is power - a sales force that is knowledgeable about prospects line of business has better chance of earning new business Information supports business decisions

Page: 803/29/01 Publishers and their Content Raw Building blocks for internet distribution repackaging involves breaking content into discrete pieces and tagging these pieces to make them searchable New Revenue Opportunities Publishers need to anticipate ways in which their content will be attractive as a repackaged component. Internet - Global Medium Publishers need to reach audiences efficiently with their product

Page: 903/29/01 NewsEdge Refinery Publishers - using NewsEdge Refinery solution various types of formats normalized into XML format tagging added to stories so that content can be sliced and diced into many different wires / vertical industries / subjects New Revenue Opportunities Publishers can take the XML feed and redeploy it back into their own website or create multiple XML feeds from it for resale to their customers

Page: 1003/29/01 Industry Trends Syndication of content Publishers need to syndicate to reach a global audience Product-centric to Customer-centric strategies Delivery of content into all platform Wireless devices, XML, portals, intranets, Lotus Notes, IBM Websphere, Microsoft’s WebParts, Plumtree gadgets, Epicentric, etc. Common standards - NITF XML Publishers want to tag, sort and better organize their own content to a common standard

Page: 1103/29/01 Industry Trends Partnerships partnerships with companies where news adds value to their service (ie CRM, Sales Force Automation) News in Context Portals, Public websites, Corporate intranets Sales Force Automation CRM software Medical Databases Customer Call centres Marketing Campaigns

Page: 1203/29/01 MedPool “The main reason we chose NewsEdge was for its categorization. We rely on NewsEdge’s expertise” Roberto Irrabarren, Vice President, Technology, MedPool

Page: 1303/29/01 HealthChannel.com “Since incorporating NewsEdge content into our site, traffic has tripled, visitor retention rates & the number of page views per visitor have doubled.” Mark Ressa, Vice President, Corporate Development and CTO, healthchannel.com

Page: 1403/29/01 The NewsEdge Advantage content community High-quality syndicated content structured to attract & retain a targeted online community competitive Employees can use information to competitive advantage context Applications can place News used in context revenue streams Publishers can to normalize and tag their content to create new revenue streams

Page: 1503/29/01 Discussion Karen Andersen, Country Manager