© 2011 Search Engine People, Inc. All Rights Reserved SEO (Getting Results from Organic Search) Jeff Quipp CEO (on Twitter)

© 2011 Search Engine People, Inc. All Rights Reserved October 10, 2015 Who is Search Engine People? First Company in Canada to become a Google AdWords Certified Company 2009, 2010 PROFIT 100 ranking of Canada’s Fastest-Growing Companies Over 400 clients worldwide

© 2011 Search Engine People, Inc. All Rights Reserved Key Facts Google, Yahoo, and Bing control 97+% of Searches Search engines organize the Web Two types of Search results: o Organic o Paid (PPC) Source: Hitwise, an Experian company

© 2011 Search Engine People, Inc. All Rights Reserved SEO vs Paid Search

© 2011 Search Engine People, Inc. All Rights Reserved SEO vs Paid Search What is SEO? SEO is the process of getting the desired results from organic Search, where organic Search results are organized according to relevance (200+ variables) What is Paid Search? Paid Search is about getting the desired results from the sponsored listings. Essentially, its advertising with a relevancy twist. Advertisers pay a fee every time someone clicks on their ad.

© 2011 Search Engine People, Inc. All Rights Reserved Organic (SEO) vs Paid Search

© 2011 Search Engine People, Inc. All Rights Reserved Get Found! What Is SEO?

© 2011 Search Engine People, Inc. All Rights Reserved Get Found! SEO Overview What Are the Variables?: There are 200+ variables 1. In-Page Factors - 30% of score 2. Off-page factors - 70% of score

© 2011 Search Engine People, Inc. All Rights Reserved Get Found! In-Page Factors Key Notes: In-Page = the elements within a page Every page is an opportunity to rank for 1-3 terms The more content … the more opportunities to rank

© 2011 Search Engine People, Inc. All Rights Reserved In-Page Factors Most Important Elements in Order: 1. keyword use in Title tag 2. keyword use in domain name 3. keyword use in internal anchor text 4. keyword use in h(#) headings 5. keyword use in first words on page 6. keyword use in subdomain/folder/page name 7. Keyword use in Alt tags (text describers for images) 8. Keyword Density * According to an SEOmoz study 2010

© 2011 Search Engine People, Inc. All Rights Reserved Get Found! Off-Page Factors Defined as: links pointing from one site to another

© 2011 Search Engine People, Inc. All Rights Reserved Off-Page Factors In general, Webmasters can improve the rank of their sites by increasing the number of high quality sites that link to their pages

© 2011 Search Engine People, Inc. All Rights Reserved How Important Are Links?

© 2011 Search Engine People, Inc. All Rights Reserved Get Found! Off-Page Factors Key Considerations: - Quantity of Links - Quality of Links - Anchor Text - Quantity of Sites - Link Relevancy 1. Quantity of links 2. Quantity of sites linking in 3. Quality of links 4. Anchor text 5. Link Relevance

© 2011 Search Engine People, Inc. All Rights Reserved Get Found! Off-Page Factors How To Get Great Links: 1.Attract Links - Build great content. The more that see it … the more will link to it! a.Encourage fans to share b.Promote it via SM c.Advertise it 2. Build links …

© 2011 Search Engine People, Inc. All Rights Reserved Building Links Link Building Techniques 1. Suppliers/Clients/Complementary businesses 2. Article syndication 3.Reciprocal linking 4.Directory submissions 5.Press releases 6.Blog commenting 7.Guest posting 8.Widgets

© 2011 Search Engine People, Inc. All Rights Reserved Building Links Link Building Techniques (Con’t) 9. Awards/Badges 10. Research competitor links

© 2011 Search Engine People, Inc. All Rights Reserved Questions? Thank You!!! Jeff Quipp ext.310 October 10, 2015 SearchEnginePeople.com For a copy of this presentation, friend me on LinkedIn, and send me a note requesting it.