+ Building Partnerships for Better Marketing Success.

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Presentation transcript:

+ Building Partnerships for Better Marketing Success

+ Networking Opportunities Advertising Building Awareness Business Development & Education Discounts B2B Sales Why are you a member?

+ Business Partnerships? Alliance Marketing & Marketing Co-operations? Product Bundling Opportunities? What about:

+ Business Partnerships Product and service trading, bartering Lead generation & referral agreements Shared advertising Shared business knowledge & mentor systems Alliance marketing, marketing Co- operations & product bundling An arrangement where entities and/or individuals agree to cooperate to advance their interests.

+ Alliance Marketing & Marketing Co-operations Marketing activities undertaken by more than one entity, jointly to promote and sell a concept, product or service which benefits all stakeholders. The objective being to tap the full potential of a market by bundling specific competences or resources. Other terms for this are, marketing partnerships, co-marketing and cross marketing. Example: Travel Packages (Flight & Hotel)

+ Product Bundling Offering several products for sale as one combined product, a ‘packaged deal’ or ‘product compilation’. This helps average costs, consumer demand and the value perception. Consumers appreciate the resulting simplification of the purchase decision. The products or services comprising the bundle can come from different producers or service providers.

+ Product Bundling Pure Bundling Occurs when a consumer can only purchase the entire bundle or nothing. Mixed Bundling Occurs when consumers are offered a choice between purchasing the entire bundle or one of the separate pieces.

+ Alliance Marketing & Product Bundling Examples Travel packages (Flight & hotel) Summerlicious & Winterlicous restaurant events Communications packages (Internet, tv, cell phone and home phone) Passport to Prana (Toronto Yoga Studios)

+ Brainstorming Pet Grooming Service & Pet Store

+ Brainstorming Clothing Store & Salon

+ Brainstorming Maid Service & Lawn Cutting Service

+ Brainstorming Dentist & Optometrist

+ Brainstorming All Midland Gyms & Fitness Centers

+ Brainstorming Insurance Companies & Security System Providers

+ Start forming your marketing partnerships today.