enrollment and recruitment career services corporate advisory board

 Enrollment at 7,031 – third highest since 1983  95 percent placement rate  Graduates report average starting salary of $52,800  11th highest among all public institutions in the nation and the highest in Michigan.  1.9% loan default rate

 Ranked among the top-tier of national public universities by US News and World Report  11 th highest starting salaries in the nation  15:1 student-to-faculty ratio  94 percent of undergraduate classes are taught by professors  Safest college campus in Michigan

 26.4 ACT composite, 3.58 High School GPA  38% with a 3.75 GPA or higher  60% graduating in top 20% of class  65% graduate in six years  83% retention rate freshman to sophomore  27% out of state (including international)  30% live on campus

research

brand

“Kids here crave learning. It’s nerdy, but its accepted – a point of pride.”

“If you expect a 4.0 without working, or if you were popular in high school and you want your reputation to follow you, you shouldn’t come here.”

“We don’t ride deer, moose, or other wild animals in the U.P., shocking we know.”

“If Michigan Tech wasn’t hard, it wouldn’t be worth it.”

market scan

Source: Western Interstate Commission for Higher Education Knocking at the College Door, 2008

% Change Michigan Residents $ 99, $ 93, % Domestic Non-Residents $ 112, $ 110, %

market analysis

20% STEM aspirations

50% qualify

The American Freshman: National Norms for Fall 2009 Cooperative Institutional Research Program, Higher Education Research Institute, UCLA

“It’s never a bad thing to know faculty and we know them here at Michigan Tech. My friends back home just don’t get that.”

“For me, the biggest thing is safety – I feel safe no matter where/when I’m walking.”

“The entire Michigan Tech experience took a sometimes awkward, self titled “nerd” and turned him into an amazing man with the confidence, and courage to go after his big dream no matter where it takes him.”

current trends

“This is a residential, holistic campus experience. You’re going to grow more than if you stayed close to home.”

“Faculty members don’t just do their jobs, they’re engaged and committed to the students and the University.”

recruitment

 “All things” (pre 2005)  “Be Smart” (4 years)  “Wordification” (2 years)  “Crazy Smart” (1 st year)

competition

goals

Undergraduate5,6315,7005,750 Incoming Freshmen ACT Composite Graduate1,3531,4151,4801,5451,625 Total6,9847,1157,2307,2957,375

“The gender ratio makes for an interesting dynamic. The girls here, I don’t know, they’re the type you’d actually want to be friends with.”

“I begged my high school friends to visit me for four years. They finally came for Winter Carnival and were like ‘OH MY GOD!’ They loved it.”

 Further segmented marketing  Segmented financial aid leveraging  More robust outreach in high schools  More than our fair share  Underrepresented minority parity enrollment goals  National recruitment via Mind Trekkers

“We’re clearly not a suitcase college, so it’s like a second family up here.”

“Michigan Tech isn’t a school, it’s a lifestyle.”

thank you