Differentiation, Segmentation, and Target Marketing Geographic (p 130) Geographic Demographic Psychographic Behavioral Benefits I live in Kanata!

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Presentation transcript:

Differentiation, Segmentation, and Target Marketing Geographic (p 130) Geographic Demographic Psychographic Behavioral Benefits I live in Kanata!

Differentiation, Segmentation, and Target Marketing Demographic – (p132) Geographic Demographic Psychographic Behavioral Benefits Female 32 years old $95,000 yes!

Differentiation, Segmentation, and Target Marketing Psychographic (p136) Geographic Demographic Psychographic Behavioral Benefits I’m an average Joe!

Differentiation, Segmentation, and Target Marketing Behavioural – (p137) Geographic Demographic Psychographic Behavioural Benefits Buy me a drink?

Differentiation, Segmentation, and Target Marketing Benefits (p 137) Geographic Demographic Psychographic Behavioral Benefits Mr. and Mrs Smith! …welcome back

Differentiation, Segmentation, and Target Marketing Steps in Segmentation Segment the overall Market Select ”right” Target (s) Design (Position) Product

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