Rhys Gradwell “Watch this space” Lucie Jones, Jess Clouder & Liam Matthews

Our Artist Instruments: Guitar, Piano & Drums. Started singing aged 11. Joined a band called Full Time Rookies in Acoustic Guitarist. Recently became lead singer of his band Fallen Mavericks. Rhys Gradwell (17)

Synopsis A young woman is deciding the outcome of her relationship whilst taking a long stroll to think about the situation. Walks through a local park that stands out in many different ways including a café and a bandstand. Starts to rethink her decision of ending the relationship.

Codes and Conventions Narrative: A woman who is debating the out come of her relationship Lighting: natural light, Light flickering through autumn trees. Genre Conventions : Light fleckless, Rewind feature, add theme of Lyrics. Costume: simple but suitable for target market and weather conditions. Influences: Olly Murs – Wrapped Up. Unique concept : Lyric Video with a twist of style.

Branding Report Differentiation Started young Noticed through school Something new Personality Down to earth Role model Family orientated Communication strategy Social networking Appeal to target audience

Target Audience Teenagers & young adults. Men & Women Mainly aiming at the female audience. Psychographic profile groups include: - Explores who seek discovery - Explores who seek discovery - Reformers who seek enlightenment - Reformers who seek enlightenment - Struggling people who seek escape - Struggling people who seek escape

Rhys Gradwell “Watch this Space”

Evaluation What went well Understand our differences Work professional Pushed each other as a group What to improve Make decisions fast Realistic ideas What to do next time Forward planning Giving time